Free UTM Campaign Builder
Add source, medium, and campaign tags to any URL so you can track where your traffic is actually coming from in Google Analytics or any other analytics platform.
Generated URL
Fill in a website URL to generate a campaign link.
Source: where the traffic comes from (e.g. newsletter, google).
Medium: the marketing channel (e.g. email, cpc, social).
Campaign: the specific campaign or promotion name.
Frequently Asked Questions
What are UTM parameters?⌄
UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell analytics tools like Google Analytics where traffic to that link came from.
Which UTM parameters are required?⌄
Source, medium, and campaign are the three most analytics platforms expect. Term and content are optional. They're mainly useful for tagging paid-search keywords or A/B-testing different links in the same campaign.
Will UTM parameters affect my SEO?⌄
No. UTM parameters are for analytics tracking, not ranking. They don't create duplicate-content issues as long as your page has a self-referencing canonical tag without the parameters.