All Marketing Software

Google Analytics

Overall Score61/100

4.3Editor Rating

Market Signal 40

Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.

Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.

Triple Whale

Overall Score60/100

3.8Editor Rating

Market Signal 51

AI analytics and attribution platform for ecommerce brands.

Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.