Skip to content
SEM Solutions
CallTrackingMetrics logo

CallTrackingMetrics: Pricing, Features & Alternatives

Call tracking and contact-center platform combining attribution, routing, automation, and conversation analytics.

Overall Score63/100
3.6Editor Rating
Market Signal 60

#2 of 6 in Call Analytics by Overall Score

What Is CallTrackingMetrics?

CallTrackingMetrics tracks calls and other customer interactions to marketing sources using dynamic numbers and attribution data. Its platform also includes call routing, contact-center features, text messaging, automation, conversation intelligence, and reporting, allowing teams to connect marketing performance with what happens during calls and agent interactions.

Best for: Agencies and service businesses that need call attribution plus routing and contact-center workflows.

CallTrackingMetrics now presents itself as CTM and combines ad-source attribution with operational call handling. The same workflow can assign an inbound conversation using geographic or skill rules and then expose transcription-derived insights through AskAI, so buyers should assess phone operations as well as tracking.

3.6
out of 5

Editor Rating

Calculated from facts we verified on CallTrackingMetrics's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 63 that orders our lists.

  • Pricing transparency5.0
  • Entry cost3.0
  • Free access1.5
  • Platforms & API2.5
  • Support4.5
  • Integrations3.5
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works

60
Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about CallTrackingMetrics's own website. Not an assessment of the product itself. How this works →

Market Strength

50

Where it stands today

Momentum

95 Rising Fast ↑↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    51
  • Search Visibility
    47
  • Authority
    59
  • Brand & Market Presence
    43

Tick mark = category average.

Compared with 10 tracked Call Tracking tools (a small set, so read it as directional). Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

  • Contact centers routing leads by geography and agent skill
  • Agencies tracking calls and forms into CRM records

Who Should Avoid It?

  • Businesses seeking a basic call counter without operational routing

Use Cases

  • Route calls to available skilled agents
  • Link text and form leads to ad sources
  • Score sales conversations for coaching
  • Trigger follow-ups after phone interactions

CallTrackingMetrics Features

  • Call Tracking
  • Dynamic Number Insertion
  • Smart Routing
  • Conversation Intelligence
  • Text Messaging
  • Contact Center

CallTrackingMetrics Pricing

PlanMonthlyAnnual (mo)
Marketing Lite$79$65
Marketing Pro$179$149
Sales Engage$329$274
Enterprise$1,999Not listed

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on CallTrackingMetrics' website before purchasing.

CallTrackingMetrics Integrations

Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Zoom, Calendly, Gong

Customer Support

Help center, Live chat, Phone, Dedicated account manager

CallTrackingMetrics at a Glance

Founded
2011
Headquarters
Millersville, United States
Built for
Small Business, Mid-Market, Enterprise
Platforms
Web, API
Languages
English

CallTrackingMetrics Alternatives

CallRail logo

CallRail

Overall Score68/100
3.6Editor Rating
Market Signal 72
From $50/mo + usage (annual billing)Free trial

Why choose it: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.

Strengths

  • • Dynamic Number Insertion attributes calls to each visitor's source through a JavaScript snippet.
  • • Google Ads integration records tracked calls as conversions.

Limitations

  • • Base plans include five local numbers and 250 minutes; extra usage is billed separately.
  • • Form tracking requires Lead Tracking Complete or a higher tier.
Read ReviewVisit Site
Convirza logo

Convirza

Overall Score59/100
3.4Editor Rating
Market Signal 58
From $29/mo

Why choose it: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.

Read ReviewVisit Site
Nimbata logo

Nimbata

Overall Score55/100
3.9Editor Rating
Market Signal 38
From $35/mo (annual billing) + usageFree plan

Why choose it: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.

Read ReviewVisit Site
Invoca logo

Invoca

Overall Score52/100
2.7Editor Rating
Market Signal 60
Custom pricing

Why choose it: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.

Read ReviewVisit Site

Frequently Asked Questions

Does CallTrackingMetrics have a free trial or free plan?⌄

CallTrackingMetrics doesn't currently offer a free plan or free trial.

How much does CallTrackingMetrics cost?⌄

CallTrackingMetrics starts at $65/mo + usage (annual billing) on its Marketing Lite plan. Pricing was last checked October 14, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to CallTrackingMetrics?⌄

Commonly considered alternatives include CallRail, Convirza, Nimbata and Invoca. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 14, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026