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Cloudflare: Pricing, Plans & Features

Global network service providing CDN, DNS, WAF, DDoS protection and Workers edge compute.

Overall Score82/100
4.3Editor Rating
Market Signal 83

Top-rated in Domain Registrars#1 of 11 in Domain Registrars by Overall Score

What Is Cloudflare?

Cloudflare runs DNS, a CDN, Universal SSL certificates and unmetered DDoS protection for websites and applications, and all four are included on every plan, Free among them. Its web application firewall applies a Free Managed Ruleset on all plans, while the Cloudflare Managed Ruleset and the OWASP Core Ruleset start at Pro and Sensitive Data Detection is limited to Enterprise. Bot protection scales from Bot Fight Mode on Free to Super Bot Fight Mode on Pro and Business and a separate Bot Management subscription for Enterprise. Developers can deploy serverless code with Workers, which has a free allowance of 100,000 requests a day, alongside Durable Objects, containers and storage services. Accounts are managed from a web dashboard or the API, with integrations for WordPress and Shopify sites. Pro adds lossless image optimization, while Business adds PCI DSS 4.0 compliance features and a 100% uptime SLA backed by service credits.

Best for: Website owners and developers who want DNS, caching, SSL and attack protection in front of their sites, with room to add edge code.

Cloudflare evaluates custom WAF rules in a dedicated HTTP request phase before managed rules, while cache settings operate in another ruleset phase. A ruleset can target request paths or other HTTP attributes, allowing differentiated protection for login endpoints and public content. Account-level WAF management across zones requires Enterprise; zone-level rules are managed separately.

4.3
out of 5

Editor Rating

Calculated from facts we verified on Cloudflare's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 82 that orders our lists.

  • Pricing transparency4.8
  • Entry cost5.0
  • Free access5.0
  • Platforms & API2.5
  • Support4.5
  • IntegrationsNot scored
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works

83
Strong

Market Signal

Real data

Computed from Ahrefs + Semrush data about Cloudflare's own website. Not an assessment of the product itself. How this works →

Market Strength

94

Where it stands today

Momentum

47 Rising ↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    94
  • Search Visibility
    91
  • Authority
    95
  • Brand & Market Presence
    95

Tick mark = category average.

Compared with 24 tracked Website Security tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

  • Site owners wanting DNS, CDN and SSL in front of a WordPress or Shopify site
  • Developers building edge functions and APIs with Workers
  • Businesses that need an uptime SLA and managed WAF rules

Who Should Avoid It?

  • Free-plan sites whose API or mobile app clients can't pass bot challenges, since Bot Fight Mode can't be bypassed
  • Teams needing bot rules with exceptions but no Enterprise contract

Use Cases

  • Caching static assets through the CDN
  • Blocking common web attacks with managed WAF rules
  • Absorbing DDoS attacks
  • Running serverless functions at the edge with Workers
  • Managing DNS records and SSL certificates

Cloudflare Features

  • CDN and DNS
  • Web application firewall
  • DDoS protection
  • Bot management
  • SSL/TLS
  • Workers edge compute

Cloudflare Pricing

PlanMonthlyAnnual (mo)
FreeFreeFree
Pro$25$20
Business$250$200
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Cloudflare's website before purchasing.

Cloudflare Integrations

WordPress, Shopify

Customer Support

Live chat, Email, Help center, Community forum

Cloudflare at a Glance

Founded
2009
Headquarters
San Francisco, CA
Built for
Freelancer, Small Business, Mid-Market, Enterprise
Platforms
Web, API
Languages
Spanish, French, German, Italian, Portuguese, Chinese, Japanese, Korean

Cloudflare Pros and Cons

What We Like

  • Free plan includes DNS, CDN, Universal SSL and unmetered DDoS protection.
  • Workers runs serverless code with a free allowance of 100,000 requests a day.
  • Bot protection comes in three tiers, from Bot Fight Mode up to Enterprise Bot Management.
  • Business plan adds a 100% uptime SLA with service credits.

What Could Be Better

  • Free plan firewall is limited to the Free Managed Ruleset; OWASP rules start at Pro.
  • Bot Fight Mode can't be skipped with WAF custom rules and may challenge legitimate API traffic.
  • Uptime SLA and PCI DSS 4.0 compliance features start at the Business plan.
  • Sensitive Data Detection managed rules are limited to Enterprise.

Cloudflare Alternatives

Wordfence logo

Wordfence

Overall Score60/100
3.7Editor Rating
Market Signal 51
From $12.42 per site/mo (annual billing)Free plan

Why choose it: WordPress site owners and agencies that want firewall, malware scanning, login security, and multi-site security management.

Sucuri logo

Sucuri

Overall Score56/100
3.3Editor Rating
Market Signal 56
From $9.99/mo

Why choose it: Website owners and agencies that need remote malware cleanup and a cloud firewall across WordPress or other web platforms.

Patchstack logo

Patchstack

Overall Score48/100
3.5Editor Rating
Market Signal 33
From $69/mo (annual billing, $828/yr)Free trial

Why choose it: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.

ImmuniWeb logo

ImmuniWeb

Overall Score44/100
3.6Editor Rating
Market Signal 23
See pricingFree plan

Why choose it: Security teams that need coordinated testing and monitoring across web applications, APIs, mobile apps, and exposed digital assets.

Frequently Asked Questions

Does Cloudflare have a free trial or free plan?⌄

Cloudflare offers a free plan, though it doesn't offer a separate free trial of paid tiers.

How much does Cloudflare cost?⌄

Cloudflare starts at $20/mo (annual billing) on its Pro plan. Pricing was last checked September 28, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Cloudflare?⌄

Commonly considered alternatives include Wordfence, Sucuri, Patchstack and ImmuniWeb. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 13, 2026Details checked: October 5, 2026Pricing checked: September 28, 2026