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DataForSEO: Pricing, Features & Alternatives

SEO and SERP data via API.

Overall Score53/100
2.7Editor Rating
Market Signal 63

#4 of 5 in SERP APIs by Overall Score

What Is DataForSEO?

DataForSEO provides SEO and SEM data (SERP results, keywords, backlinks and more) through APIs used by SEO software companies and agencies.

Best for: Developers and SEO tool builders needing SERP and keyword data by API.

DataForSEO distinguishes live search-result requests from task-based standard processing. Its advanced result format includes SERP features omitted by the simpler regular response, while a separate HTML format returns the original search page markup. Operators must select keyword, device and geography parameters deliberately, and certain request options multiply the per-task cost.

2.7
out of 5

Editor Rating

Calculated from facts we verified on DataForSEO's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 53 that orders our lists.

  • Pricing transparency2.0
  • Entry costNot scored
  • Free access3.5
  • Platforms & APINot scored
  • Support2.0
  • Integrations2.5
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works

63
Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about DataForSEO's own website. Not an assessment of the product itself. How this works →

Market Strength

58

Where it stands today

Momentum

82 Rising Fast ↑↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    52
  • Search Visibility
    59
  • Authority
    69
  • Brand & Market Presence
    51

Tick mark = category average.

Compared with 13 tracked Web Data & Scraping tools (a small set, so read it as directional). Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

  • SEO software developers embedding location-specific ranking data
  • Agencies building automated SERP reporting dashboards
  • Analytics teams tracking search features at scale

Who Should Avoid It?

  • Users wanting a finished SEO reporting interface without API development
  • Companies requiring full-site extraction, not search-result data

Use Cases

  • Retrieve search results by language and location
  • Request structured SERP features
  • Collect raw search-result HTML
  • Submit asynchronous keyword tasks

DataForSEO Features

  • SERP API
  • Keyword Data API
  • Backlinks API
  • Business Data API
  • OnPage API

DataForSEO Pricing

PlanMonthlyAnnual (mo)
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on DataForSEO's website before purchasing.

DataForSEO Integrations

No major integrations documented.

Customer Support

Help center

DataForSEO at a Glance

Headquarters
Tallinn, Estonia
Built for
Enterprise
Platforms
API
Languages
English

DataForSEO Alternatives

Apify logo

Apify

Overall Score84/100
4.3Editor Rating
Market Signal 85
From $19/mo + usageFree plan

Why choose it: Developer and data teams that need scheduled, scalable scraping jobs whose results arrive by API, webhook or an automation tool.

Strengths

  • • Apify Store offers ready-made Actors, and developers can publish and charge for their own.
  • • Any code that runs in Docker can become an Actor; JavaScript and Python get official SDKs.

Limitations

  • • Free accounts cannot connect to Apify Proxy from outside the platform.
  • • Residential proxy traffic is billed per GB on top of the subscription.
Oxylabs logo

Oxylabs

Overall Score63/100
3.6Editor Rating
Market Signal 62
From $49/mo (varies by product)Free trial

Why choose it: Data and engineering teams that need enterprise proxy infrastructure or managed APIs for large-scale public web collection.

Bright Data logo

Bright Data

Overall Score54/100
2.7Editor Rating
Market Signal 65
See pricingFree trial

Why choose it: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.

Zyte logo

Zyte

Overall Score42/100
3.2Editor Rating
Market Signal 30
See pricingFree trial

Why choose it: Engineering and data teams that need scraping infrastructure backed by proxy, browser, extraction, and managed service options.

Frequently Asked Questions

Does DataForSEO have a free trial or free plan?⌄

DataForSEO doesn't have a permanently free plan, but offers a free trial of its paid plans.

How much does DataForSEO cost?⌄

DataForSEO uses usage-based pricing without a single published starting price, so cost depends on volume. See its pricing page for current rates.

What are the best alternatives to DataForSEO?⌄

Commonly considered alternatives include Apify, Oxylabs, Bright Data and Zyte. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: September 28, 2026