Why choose it: Advertisers spending on Google, Meta, or Microsoft Ads who want automatic invalid-traffic detection and exclusion.
Lunio: Pricing, Features & Alternatives
Invalid-traffic platform using machine learning, click analytics, and automatic paid-media exclusions.
Overall Score43/100
2.6Editor Rating
Market Signal 46#6 of 6 in Click Fraud Protection by Overall Score
What Is Lunio?
Lunio evaluates paid-media visitors in real time and classifies traffic as legitimate, suspicious, or invalid using click, contextual, and conversion signals. Its analytics break invalid traffic down by campaign, keyword, placement, location, and other dimensions, while automatic IP and audience exclusions prevent detected users from continuing to consume paid-search, social, display, and Performance Max budgets.
Best for: Performance marketing teams that want to identify and automatically suppress invalid traffic across several paid-media channels.
Lunio examines invalid traffic in the context of individual paid placements and campaign types, which can reveal where automated buying is sending spend. Its published research distinguishes ordinary invalid activity from sophisticated traffic patterns and describes how fake leads can contaminate downstream CRM records. Buyers should view this as a traffic-verification layer instead of a substitute for campaign-level bidding strategy.
2.6
out of 5
Editor Rating
Calculated from facts we verified on Lunio's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 43 that orders our lists.
- Pricing transparency2.0
- Entry costNot scored
- Free access1.5
- Platforms & API2.0
- Support3.5
- IntegrationsNot scored
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
46
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Lunio's own website. Not an assessment of the product itself. How this works →
Market Strength
46
Where it stands today
Momentum
47 Stable →
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength36
- Search Visibility56
- Authority52
- Brand & Market Presence45
Tick mark = category average.
Compared with 27 tracked Paid Advertising tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Media-buying teams inspecting automated campaign traffic quality
- Agencies investigating invalid clicks across paid networks
Who Should Avoid It?
- Organizations seeking creative production or product-feed software
Use Cases
- Detect suspicious campaign traffic
- Segment invalid clicks by placement
- Examine spikes in fake lead volume
- Protect automated bid signals from bots
Lunio Features
- Machine-learning IVT detection
- Click-level analytics
- Automatic IP exclusions
- Custom exclusion audiences
- Performance Max protection
- Placement analysis
Lunio Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Lunio's website before purchasing.
Lunio Integrations
Google Ads, Meta Ads, Microsoft Ads, LinkedIn, TikTok
Customer Support
Not yet documented.
Lunio at a Glance
- Built for
- Mid-Market, Enterprise
- Platforms
- Web
- Languages
- English
Lunio Alternatives
Why choose it: Advertisers and agencies that want fraud detection and automated blocking across paid-search and performance advertising traffic.
Why choose it: Advertisers running search, social, native, display, and shopping campaigns that need fraud prevention plus placement-quality controls.
Frequently Asked Questions
Does Lunio have a free trial or free plan?⌄
Lunio doesn't currently offer a free plan or free trial.
How much does Lunio cost?⌄
Lunio uses custom/quote-based pricing. Contact the vendor directly for a quote.
What are the best alternatives to Lunio?⌄
Commonly considered alternatives include ClickCease, TrafficGuard and Spider AF. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 14, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026