ActiveCampaign
Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Strengths
- • The automation builder branches contacts with split and conditional actions based on behavior.
- • Site and event tracking lets website activity trigger automations and build segments.
Limitations
- • Starter and Plus include one user; Pro includes three and Enterprise five.
- • Lead scoring requires the Pipelines add-on on every plan.
