Agentic customer experience platform combining CDP data, AI agents, audiences, and activation.
#5 of 7 in Identity Resolution by Overall Score
Treasure AI, formerly Treasure Data, combines a Customer Data Platform with AI-driven audience, personalization, and activation capabilities. Its product set includes Customer Intelligence, Audience Studio, AI Agent Foundry, Real-Time data services, and an Integration Hub, while the CDP can connect warehouse data from systems such as Snowflake, Databricks, and Google BigQuery to customer-facing workflows.
Treasure Data's newer Treasure AI branding emphasizes agentic execution alongside the underlying customer data foundation. Organizations evaluating it should separate the cost and scope of unified profile infrastructure from AI campaign orchestration, since useful agent decisions require governed identifiers and reliable source data.
Calculated from facts we verified on Treasure AI (formerly Treasure Data)'s own website, using published thresholds. Nobody can pay to change it. With no Market Signal, it alone sets the Overall Score of 51 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Treasure AI (formerly Treasure Data) moved to its current address on treasure.ai during 2026. Market Signal compares the last twelve months, and the new address doesn't cover that whole period yet. How this works →
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Treasure AI (formerly Treasure Data)'s website before purchasing.
Snowflake, Databricks, Google BigQuery
Help center, Phone, Email
Why choose it: Product and data teams that want one governed event pipeline feeding analytics, marketing tools and a warehouse.
Strengths
Limitations
Why choose it: Data-mature marketing teams that want to activate warehouse data without maintaining a separate traditional CDP database.
Why choose it: Large Salesforce customers that need to unify enterprise customer data for segmentation, personalization and activation.
Why choose it: Enterprises that need real-time customer profiles and audience activation across a large marketing technology stack.
Enterprise customer data platform that unifies messy records into governed customer profiles.
Identity resolution platform linking fragmented customer identifiers into privacy-aware person and household profiles.
Warehouse-native customer data platform for event pipelines, profiles, audiences, and activation.
Data collaboration network built on RampID identity, clean rooms and audience activation.
Treasure AI (formerly Treasure Data) doesn't currently offer a free plan or free trial.
Treasure AI (formerly Treasure Data) uses custom/quote-based pricing. Contact the vendor directly for a quote.
Commonly considered alternatives include Twilio Segment, Hightouch, Salesforce Data 360 (formerly Data Cloud) and Tealium. The Alternatives section on this page shows what each one is best at and its starting price.
