Why choose it: Direct-to-consumer ecommerce brands measuring paid marketing performance.
Wicked Reports: Pricing, Features & Alternatives
Revenue attribution platform using first-party conversion data, flexible models, and long lookback windows.
Overall Score36/100
2.7Editor Rating
Market Signal 31#7 of 7 in Ad Tracking by Overall Score
What Is Wicked Reports?
Wicked Reports connects advertising activity with verified conversion records from shopping carts, CRMs, and recurring-payment systems. Its Attribution Time Machine supports extended lookback and look-forward windows, while reporting can switch between First Click, Last Click, U-Shaped, Linear, and other attribution settings and drill from channels into campaigns, ad groups, ads, or keywords.
Best for: Ecommerce and recurring-revenue businesses that need marketing attribution tied to verified orders and customer revenue.
Wicked Reports' New Customer Cohort view can work soon after shopping-cart integration, even before source-level attribution is fully configured. It separates cohort economics from individual campaign credit, letting an ecommerce operator assess break-even timing before using longer lead histories to judge advertising sources. This is particularly relevant where repeat purchases change the apparent value of an acquisition.
2.7
out of 5
Editor Rating
Calculated from facts we verified on Wicked Reports's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 36 that orders our lists.
- Pricing transparency4.8
- Entry cost2.0
- Free access1.5
- Platforms & API2.0
- Support2.0
- Integrations2.5
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
31
Modest
Market Signal
Real dataComputed from Ahrefs + Semrush data about Wicked Reports's own website. Not an assessment of the product itself. How this works →
Market Strength
18
Where it stands today
Momentum
79 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength12
- Search Visibility16
- Authority20
- Brand & Market Presence30
Tick mark = category average.
Compared with 27 tracked Paid Advertising tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Subscription ecommerce brands evaluating customer payback
- Media buyers optimizing for first-time customer acquisition
Who Should Avoid It?
- Lead teams with no revenue data linked to contacts
Use Cases
- Compare acquisition cost by cohort
- Attribute purchases to campaigns
- Measure customer payback periods
- Examine later revenue from original buyers
Wicked Reports Features
- Attribution Time Machine
- First-party conversion detection
- Custom attribution models
- Attribution Breakdown
- Recurring revenue attribution
- Advanced reporting filters
Wicked Reports Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Measure | $499 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Wicked Reports' website before purchasing.
Wicked Reports Integrations
No major integrations documented.
Customer Support
Wicked Reports at a Glance
- Headquarters
- Salem, United States
- Built for
- Small Business, Mid-Market, Enterprise
- Platforms
- Web
- Languages
- English
Wicked Reports Alternatives
Why choose it: Businesses with significant paid-ad spend that need revenue attribution across ecommerce, SaaS, information products, or call-based sales funnels.
Why choose it: Ecommerce brands with meaningful multi-channel ad spend.
Why choose it: Brands comparing attribution, MMM and incrementality in one place.
More tools like Wicked Reports
RedTrackAd tracking and attribution for media buyers and affiliates.
VoluumAd tracker for media buyers and affiliate marketers.
ClickMagickConversion tracking platform with cross-device attribution, click-fraud filtering, offline sales, and conversion feedback.
MadgicxMeta advertising platform combining creative analytics, AI ad generation, bidding, and account optimization.
AnyTrackServer-side conversion tracking that attributes revenue and feeds deduplicated events back to ad platforms.
Frequently Asked Questions
Does Wicked Reports have a free trial or free plan?⌄
Wicked Reports doesn't currently offer a free plan or free trial.
How much does Wicked Reports cost?⌄
Wicked Reports starts at $499/mo on its Measure plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Wicked Reports?⌄
Commonly considered alternatives include Triple Whale, Hyros, Northbeam and Rockerbox. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 6, 2026