Awin operates as a network where advertisers and publishers connect, with tracking, reporting and commission administration built around the relationship. It is suited to brands that want access to an established affiliate marketplace without building every publisher relationship independently; advertisers can manage program terms while publishers find participating brands and promotional opportunities.
- Best for
- Brands that want to recruit and manage affiliates through an established network.
- Consider
- A network provides access to publishers, but advertisers still need an active recruitment and program-management strategy to build useful participation.