Performance advertising network spanning affiliate marketing, influencer partnerships, media, and commerce audiences.
#6 of 6 in Affiliate Networks by Overall Score
Rakuten Advertising connects brands with publishers, affiliates, creators, and media inventory through its global performance-marketing network. Its services include affiliate program management, influencer marketing, paid media, audience targeting, product feeds, commissioning, reporting, and cross-channel measurement, with technology for tracking publisher-driven conversions and managing partner relationships.
Rakuten Advertising’s Placement Recommender identifies opportunities beyond the placements a brand already buys, bringing media discovery into affiliate optimization. The advertiser service is presented as a managed discussion with its team instead of a posted, self-serve plan; agencies can also use customized reporting and benchmarking. Publishers separately search and apply to advertiser programs in their dashboard.
Calculated from facts we verified on Rakuten Advertising's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 46 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Computed from Ahrefs + Semrush data about Rakuten Advertising's own website. Not an assessment of the product itself. How this works →
Market Strength
58
Where it stands today
Momentum
61 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 18 tracked Affiliate Marketing tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Rakuten Advertising's website before purchasing.
No major integrations documented.
Onboarding, Dedicated account manager, Help center
Why choose it: Ecommerce brands on Shopify, WooCommerce or Adobe Commerce that want a publisher marketplace and rule-based commissions without building their own tracking.
Strengths
Limitations
Why choose it: Ecommerce and subscription brands that want affiliates, creators and other partners managed and paid in one program.
Strengths
Limitations
Why choose it: Established ecommerce and consumer brands that want a large affiliate network with publisher recruitment and transaction-level reporting.
Why choose it: Enterprise brands running large affiliate and partnership programs across markets and partner types.
Rakuten Advertising doesn't currently offer a free plan or free trial.
Rakuten Advertising uses custom/quote-based pricing. Contact the vendor directly for a quote.
Commonly considered alternatives include Awin, impact.com, CJ and Partnerize. The Alternatives section on this page shows what each one is best at and its starting price.
