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SEM Solutions

Customer Review Software

Collect product reviews and customer photos after each purchase and show them on your store pages.

Best Customer Review Software

Customer review software requests feedback after a purchase and presents it where future shoppers can use it. Product-level reviews may include photos, videos, sizes and attributes, while public company reviews describe the buying experience more broadly. Store owners also need to think about when requests are sent, how reviews are grouped across variants and whether approved content can reach shopping channels. These tools are separated by their collection and publishing workflows rather than by a generic ranking.

By SEM Solutions Editorial Team. Researched from vendor documentation, not hands-on testing. Ordered by Overall Score. Checked October 16, 2026. How we research

  1. Trustpilot logo

    Public service review profiles

    Trustpilot

    Overall Score86/100
    4.2Editor Rating
    Market Signal 92

    #1 of 6 in Customer Reviews

    Trustpilot gives buyers a public destination for feedback about their experience with a business. Companies can send automated invitations, respond to published feedback and place TrustBox displays on their websites. This is distinct from a product-focused review app because the public company profile remains a central part of how prospective customers encounter the feedback.

    • Public company reviews
    • Automated invitations
    • Business replies
    • TrustBox widgets
    Best for
    Businesses collecting public feedback about ordering, delivery and service alongside their own site.
    Consider
    Company-level reviews do not offer the same variant-specific detail as specialized Shopify product review widgets.
  2. Yotpo logo

    Multichannel product review distribution

    Yotpo

    Overall Score82/100
    3.9Editor Rating
    Market Signal 92

    #2 of 6 in Customer Reviews

    Yotpo connects product review collection with ecommerce merchandising and marketing workflows. Merchants can request feedback and user-generated content, display selected material on storefront pages and use syndication capabilities for eligible shopping destinations. Its integrations help make reviews part of the wider customer journey rather than restricting the content to one on-site product widget.

    • Reviews and UGC
    • Review syndication
    • Product review widgets
    • Commerce integrations
    Best for
    Ecommerce brands displaying product feedback on stores and connected shopping channels.
    Consider
    Yotpo's Reviews and Loyalty products represent separate functions that should not be confused during setup.
  3. Judge.me logo

    Detailed Shopify product reviews

    Judge.me

    Overall Score74/100
    4.0Editor Rating
    Market Signal 74

    #3 of 6 in Customer Reviews

    Judge.me collects product feedback through automated review requests and storefront forms. Its documentation explains how to show the purchased product variant in an invitation or Review Widget, giving readers more context for size and color feedback. Custom questions can collect additional structured details that help shoppers assess whether an item matches their needs.

    • Automated review requests
    • Product variant details
    • Custom review questions
    • Review Widget
    Best for
    Shopify stores collecting product-specific feedback and clarifying which variant each customer purchased.
    Consider
    Certain variant display controls require the Awesome plan, according to Judge.me documentation.
  4. REVIEWS.io logo

    Product and company feedback

    REVIEWS.io

    Overall Score68/100
    3.8Editor Rating
    Market Signal 66

    #4 of 6 in Customer Reviews

    REVIEWS.io offers product reviews and broader company feedback within a shared review management environment. Merchants can collect customer media, show feedback in storefront widgets and request more structured product information. Its video-review options are particularly relevant for retailers whose products benefit from demonstrations or personal explanations rather than text alone.

    • Product Reviews
    • Company Reviews
    • Video Reviews
    • Display widgets
    Best for
    Online retailers managing customer media and product feedback alongside broader company reviews.
    Consider
    Different product and company invitation flows must be configured to collect the intended type of review.
  5. Okendo logo

    Attribute-rich review collection

    Okendo

    Overall Score54/100
    3.7Editor Rating
    Market Signal 42

    #5 of 6 in Customer Reviews

    Okendo gathers structured customer and product attributes alongside standard written reviews. A shopper can filter for experiences relevant to their characteristics, rather than reading every comment to find a comparable buyer. Review grouping and customizable widgets provide further control over how feedback appears for related products, giving stores with complicated assortments a more detailed review experience.

    • Customer attributes
    • Product attributes
    • Review grouping
    • Attribute filters
    Best for
    Shopify merchants selling products where fit, suitability and personal characteristics influence purchasing decisions.
    Consider
    Relevant attribute filters depend on collecting consistent answers to properly chosen questions.
  6. Loox logo

    Visual customer testimonials

    Loox

    Overall Score51/100
    3.7Editor Rating
    Market Signal 34

    #6 of 6 in Customer Reviews

    Loox emphasizes photo and video feedback collected from Shopify customers. Merchants can display customer media in storefront review widgets and invite further participation with post-review incentives. Its referral functionality offers a separate route for happy buyers to share products, connecting visual proof with customer-led promotion without making company-profile reviews the main destination.

    • Photo reviews
    • Video reviews
    • Visual review widgets
    • Referral campaigns
    Best for
    Visual ecommerce brands helping prospects see products through photographs and videos from actual customers.
    Consider
    Its Shopify-oriented workflow differs from managing an independent public company review profile.

How to choose

  • Distinguish public company reviews from feedback tied to a specific product.
  • For apparel and cosmetics, confirm variant and customer-attribute collection.
  • Check supported shopping-channel review syndication rather than assuming every integration publishes reviews.
  • Assess photo and video requests alongside onsite presentation controls.

All Customer Review Software (6)

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 12 to 13, 2026. How we score

Trustpilot logo

Trustpilot

Overall Score86/100
4.2Editor Rating
Market Signal 92

#1 of 6 in Customer Reviews

Open review platform where businesses invite, answer and display customer reviews.

Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.

Top-rated in Customer ReviewsReputation ManagementEcommerce
From $99 per domain/mo (annual billing, 12-month contract)Free plan
Yotpo logo

Yotpo

Overall Score82/100
3.9Editor Rating
Market Signal 92

#2 of 6 in Customer Reviews

Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.

Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.

Top-rated in Referral ProgramsReferral & LoyaltyEcommerce
From $89 per month (Reviews Starter, up to 500 orders/mo)Free plan
Judge.me logo

Judge.me

Overall Score74/100
4.0Editor Rating
Market Signal 74

#3 of 6 in Customer Reviews

Shopify app for product and store reviews, with 16 widgets and syndication to shopping channels.

Best for: Shopify stores of any size, from new dropshippers to Shopify Plus brands, that need reviews syndicated to Google Shopping.

Ecommerce
From $15/mo (flat, per store)Free plan
REVIEWS.io logo

REVIEWS.io

Overall Score68/100
3.8Editor Rating
Market Signal 66

#4 of 6 in Customer Reviews

Review platform for collecting company, product and video reviews and displaying social proof.

Best for: Ecommerce brands that want verified review collection tied to orders and reusable onsite review widgets.

Reputation ManagementEcommerce
From $29/moFree trial
Okendo logo

Okendo

Overall Score54/100
3.7Editor Rating
Market Signal 42

#5 of 6 in Customer Reviews

Shopify customer marketing platform combining reviews, loyalty, referrals, quizzes and surveys.

Best for: Growing Shopify Plus brands that want reviews and loyalty from one vendor with shared customer data.

Ecommerce
From $19 per month, Essentials tier up to 200 orders/mo (single product)
Loox logo

Loox

Overall Score51/100
3.7Editor Rating
Market Signal 34

#6 of 6 in Customer Reviews

Shopify reviews app built around photo and video reviews, referrals and upsell widgets.

Best for: Shopify and Shopify Plus brands that want customer photos and videos to carry their product pages.

Ecommerce
From $49.99/mo (billed through Shopify 30-day billing), starting priceFree plan

Frequently Asked Questions

Are company reviews and product reviews interchangeable?⌄

No. Company reviews describe the buying experience, including service and delivery, whereas product reviews concern a specific item. Stores often collect both because they answer different customer questions. Product feedback belongs next to the item, and company reviews can support evaluation of the business more broadly.

Can review software show the product variant that was purchased?⌄

Some services record variant information and can show it in request messages or review widgets. Judge.me documents its variant display controls, while Okendo supports detailed product and customer attributes. Merchants should verify which fields display publicly and whether the capability requires a particular product plan.

Do any of the tools listed under Customer Reviews have a free plan?⌄

Yes, Trustpilot, Yotpo, Judge.me and Loox all offer a free plan. Free tiers usually come with usage limits, so check whether they cover your volume before relying on them long-term.

Which tool listed under Customer Reviews has the lowest starting price?⌄

Among the tools listed here whose main product is in this category and whose pricing we've verified, Judge.me has the lowest listed starting price: $15/mo (flat, per store). Starting price isn't the whole picture, so check what's included at that tier before deciding.

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