Yotpo: Pricing, Plans & Features

Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.

Overall Score82/100

3.9Editor Rating

Market Signal 92

Top-rated in Referral Programs#1 of 10 in Referral Programs by Overall Score

What Is Yotpo?

Yotpo sells two main products to online stores, Loyalty & Referrals and Reviews & UGC, which can be bought separately or as a bundle. The loyalty side covers points campaigns, earning rules for actions such as writing a review or reaching a spending goal, refer-a-friend programs, VIP tiers, Points Drop bonus campaigns and Spotlight, which surfaces available rewards during the shopping journey. The reviews side sends automated review and reminder requests, collects photo and video reviews, filters spam and profanity with AI moderation, and syndicates reviews to Google Shopping, Meta, TikTok Shop, Target and Walmart. Both are web apps that connect to Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with webhooks and integrations for Klaviyo, Gorgias, Recharge and Zendesk. On the Pro loyalty plan, billing grows with monthly order volume. Yotpo is aimed at direct-to-consumer brands that want reviews and rewards handled by one vendor.

Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.

Yotpo organizes review and loyalty tools around commerce transactions, so product feedback can be associated with actual orders and shoppers. Review syndication and customer-generated content address product trust, while loyalty functions address retention; these are separate operational goals. Merchants should determine which modules are actually needed and how data flows from their commerce platform before choosing a package.

3.9

out of 5

Editor Rating

Calculated from facts we verified on Yotpo's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 82 that orders our lists.

Pricing transparency4.3
Entry cost5.0
Free access5.0
Platforms & API2.5
Support2.0
Integrations3.0
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works

Strong

Market Signal

Real data

Computed from Ahrefs + Semrush data about Yotpo's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

95 Rising Fast ↑↑

Where it’s heading

Data Confidence

High

How much to trust it

Traffic Strength
94
Search Visibility
91
Authority
90
Brand & Market Presence
86

Tick mark = category average.

Compared with 12 tracked Referral & Loyalty tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

Shopify and BigCommerce brands trying to raise repeat purchases
Retailers selling through Target, Walmart or TikTok Shop that want reviews shown on those listings
Stores already using Klaviyo or Recharge for email and subscriptions

Who Should Avoid It?

SaaS or service companies without an online storefront, since Yotpo installs on ecommerce platforms
Small shops that need VIP tiers but don't want a custom-quoted plan

Use Cases

Running a points and rewards program for repeat buyers
Launching a refer-a-friend program
Collecting photo and video product reviews after purchase
Syndicating reviews to Google Shopping and marketplace listings
Sending bonus points to one customer segment with Points Drop

Yotpo Features

Loyalty Programs
Referral Programs
VIP Tiers
Rewards
Product Reviews
Visual UGC

Yotpo Pricing

Plan	Monthly	Annual (mo)	Includes
Loyalty Free	Free	Free
Reviews Starter	$89	Not listed	Up to 500 orders/month
Reviews Pro	$169	Not listed	Up to 500 orders/month
Loyalty Pro	Not listed	Not listed	From $199/month
Premium	Custom	Custom
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Yotpo's website before purchasing.

Yotpo Integrations

Shopify, BigCommerce, Salesforce Commerce Cloud, Klaviyo, Gorgias, Recharge

Customer Support

Help center

Yotpo at a Glance

Founded: 2011
Built for: Small Business, Mid-Market, Enterprise
Platforms: Web, API
Languages: English

Yotpo Pros and Cons

What We Like

Review syndication reaches Google Shopping, Meta, TikTok Shop, Target and Walmart listings.
Earning rules can reward reviews, photo reviews, social shares and donations as well as purchases.
Free loyalty plan includes a basic points campaign and a referral program.
Connects to Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud.
Multilingual review collection with real-time translation and AI spam filtering.

What Could Be Better

Loyalty VIP tiers and POS support start on the custom-quoted Premium plan.
Pro loyalty plan adds a fee for each order once a store passes 500 monthly orders.
Free Reviews plan stops at 50 monthly orders and excludes AI review summaries and smart sorting.

Yotpo Alternatives

Sort by

LoyaltyLion

Overall Score66/100

4.3Editor Rating

Market Signal 51

From $199/moFree plan

Why choose it: Ecommerce brands that want loyalty data connected to lifecycle marketing and customer-retention workflows.

Read Review Visit Site

Smile.io

Overall Score65/100

4.2Editor Rating

Market Signal 49

From $15/moFree plan

Why choose it: Shopify merchants that want a storefront-integrated loyalty program with points, tiers, and customer referrals.

Read Review Visit Site

Growave

Overall Score60/100

3.8Editor Rating

Market Signal 50

From $15/mo + usageFree trial

Why choose it: Shopify brands that want loyalty, referrals, reviews, and wishlists managed through one retention app.

Read Review Visit Site

ReferralCandy

Overall Score59/100

3.3Editor Rating

Market Signal 60

From $39/mo + success feeFree trial

Why choose it: Ecommerce stores that want an automated customer referral or affiliate program tied directly to purchases.

Read Review Visit Site

More tools like Yotpo

Referral Factory
Referral program builder with templates, tracking and rewards.
Referral Rock
Referral and ambassador platform with enrollment, sharing and attribution.
Rewardful
Affiliate and referral software for Stripe-based SaaS with recurring commissions, portals, campaigns, and automated payouts.
Friendbuy
Referral and loyalty platform for customer advocacy, rewards, influencer programs, and ecommerce growth.
Viral Loops
Referral marketing platform for pre-launch, milestone, ecommerce, and customer referral campaigns.
Talkable
Enterprise referral and loyalty platform with campaign experimentation, fraud controls, wallet passes, and attribution.

Frequently Asked Questions

Does Yotpo have a free trial or free plan?⌄

Yes, Yotpo offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.

How much does Yotpo cost?⌄

Yotpo starts at $89 per month (Reviews Starter, up to 500 orders/mo) on its Reviews Starter plan. Pricing was last checked October 13, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Yotpo?⌄

Commonly considered alternatives include LoyaltyLion, Smile.io, Growave and ReferralCandy. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 13, 2026Details checked: October 6, 2026Pricing checked: October 13, 2026