Semrush AI PR Toolkit (formerly Prowly)
Why choose it: PR and communications teams that want journalist discovery, outreach, monitoring, and AI-assisted analysis inside the Semrush ecosystem.

PR platform combining media database, journalist outreach and monitoring.
#6 of 7 in Press Release Tools by Overall Score
Agility PR Solutions gives communications teams access to a media database for finding journalists and influencers, alongside media monitoring, outreach, press-release distribution, and reporting. Users can build targeted lists, manage contacts, send pitches, monitor coverage across media sources, and measure communications results from one vendor instead of stitching together separate discovery and monitoring products.
Agility PR separates media-relations database work from media monitoring and intelligence services, allowing communications groups to connect the people they contact with the coverage that follows. Its wider offering includes social listening and executive briefings; those additions are oriented around reputation management, not the backlink-by-backlink placement tracking used in dedicated SEO outreach products.
Calculated from facts we verified on Agility PR Solutions's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 34 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Computed from Ahrefs + Semrush data about Agility PR Solutions's own website. Not an assessment of the product itself. How this works →
Market Strength
27
Where it stands today
Momentum
39 Declining ↓↓
Where it’s heading
Data Confidence
High
How much to trust it
Tick mark = category average.
Compared with 12 tracked Digital PR & Outreach tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Agility PR Solutions' website before purchasing.
No major integrations documented.
Phone, Onboarding, Dedicated account manager, Help center
Why choose it: PR and communications teams that want journalist discovery, outreach, monitoring, and AI-assisted analysis inside the Semrush ecosystem.
Why choose it: In-house communications teams and PR agencies that pitch journalists regularly and need to show which outreach turned into coverage.
Strengths
Limitations
Why choose it: Enterprise communications teams that need journalist research, outreach, broad media monitoring, distribution, and measurement in one PR stack.
Why choose it: PR, communications, and social teams that need monitoring, journalist research, influencer workflows, and cross-media analysis at enterprise scale.
Agility PR Solutions doesn't currently offer a free plan or free trial.
Agility PR Solutions uses custom/quote-based pricing. Contact the vendor directly for a quote.
Commonly considered alternatives include Semrush AI PR Toolkit (formerly Prowly), Muck Rack, Cision and Meltwater. The Alternatives section on this page shows what each one is best at and its starting price.