Why choose it: Marketing teams putting their own domain on short links.
Bitly: Pricing, Plans & Features
Link shortener and QR code platform with branded domains, dynamic routing and click analytics.
Overall Score82/100
4.4Editor Rating
Market Signal 80Top-rated in Link Management#1 of 5 in Link Management by Overall Score
What Is Bitly?
Bitly is a web platform for creating short links, QR codes and link-in-bio pages, then tracking clicks and scans by location, device, referrer and date. Links can take a custom back-half and, from the Growth plan up, a branded domain. Destinations can be changed or set to expire after a link or QR code is already out in the world, and dynamic routing sends visitors to different pages by country, region, device or platform. A UTM builder tags campaign links, and bulk creation handles spreadsheet uploads on Growth and above. QR codes take logos, brand colors, patterns and frames, and a 2D Barcodes product adds GTIN data for packaging. Bitly also has iOS and Android apps, a browser extension, an API with plan-based request limits, and integrations with Canva, HubSpot and Shopify.
Best for: Marketing teams that print QR codes or share campaign links and need to change destinations and track engagement afterward.
Bitly treats links and QR codes as connected engagement assets, allowing offline placements and digital campaigns to be managed together. Brand-domain configuration matters when marketers want recognizable links, not default short domains. Link analytics are designed around engagement with destinations, not affiliate commission settlement or multi-publisher payout accounting.
4.4
out of 5
Editor Rating
Calculated from facts we verified on Bitly's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 82 that orders our lists.
- Pricing transparency4.8
- Entry cost5.0
- Free access5.0
- Platforms & API5.0
- Support2.5
- Integrations4.5
- Security & compliance4.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
80
Strong
Market Signal
Real dataComputed from Ahrefs + Semrush data about Bitly's own website. Not an assessment of the product itself. How this works →
Market Strength
90
Where it stands today
Momentum
42 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength91
- Search Visibility89
- Authority92
- Brand & Market Presence89
Tick mark = category average.
Compared with 18 tracked Affiliate Marketing tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Marketers tracking campaign clicks with UTM-tagged short links
- Brands printing QR codes on packaging, menus or signage
- Creators who want a link-in-bio page tied to link analytics
Who Should Avoid It?
- Affiliate programs that need partner commissions and payouts, since Bitly centers on links, QR codes and analytics
- Teams needing shared multi-user workspaces below the Enterprise tier
Use Cases
- Shortening and branding links for social and email campaigns
- Printing dynamic QR codes whose destinations can change later
- Tagging links with UTM parameters for web analytics
- Adding Bitly QR codes and links inside Canva designs
Bitly Features
- Branded short links
- Dynamic QR Codes
- Click and scan analytics
- Link-in-bio pages
- UTM campaigns
- Bulk link management
Bitly Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Growth | $35 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Bitly's website before purchasing.
Bitly Integrations
Shopify, Canva, HubSpot
Customer Support
Help center, Onboarding, Dedicated account manager
Bitly at a Glance
- Headquarters
- New York, United States
- Built for
- Freelancer, Small Business, Mid-Market, Enterprise
- Platforms
- Web, iOS, Android, Chrome Extension, API
- Languages
- English, French, German, Indonesian, Italian, Portuguese, Spanish, Thai
Bitly Pros and Cons
What We Like
- A printed QR code can get a new destination, or be switched off, at any time.
- Dynamic routing sends visitors to different pages by country, device or platform.
- Click and scan analytics break down by location, device, referrer and date.
- Connects with Canva, HubSpot and Shopify among more than 60 integrations.
What Could Be Better
- Free plan allows only five links and two QR codes monthly.
- Branded links, custom domains and bulk creation start on the Growth plan.
- Click and scan history is kept 30 days on Core and one year on Premium.
- Multiple users and groups are reserved for Enterprise.
Bitly Alternatives
Why choose it: Creators and affiliates sending international traffic to storefronts.
Pretty Links
Overall Score53/100
3.5Editor Rating
Market Signal 45From $8.30/mo (annual billing)Free plan
Why choose it: WordPress site owners managing affiliate links.
Frequently Asked Questions
Does Bitly have a free trial or free plan?⌄
Bitly offers a free plan, though it doesn't offer a separate free trial of paid tiers.
How much does Bitly cost?⌄
Bitly starts at $35/mo on its Growth plan. Pricing was last checked September 28, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Bitly?⌄
Commonly considered alternatives include Rebrandly, Geniuslink and Pretty Links. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 13, 2026Details checked: October 5, 2026Pricing checked: September 28, 2026