Why choose it: Content publishers and affiliate marketers managing product links and monetized displays across WordPress posts and social profiles.
Pretty Links: Pricing, Features & Alternatives
WordPress plugin for link shortening, cloaking and tracking.
Overall Score53/100
3.5Editor Rating
Market Signal 45#2 of 6 in Affiliate Plugins by Overall Score
What Is Pretty Links?
Pretty Links is a WordPress plugin that shortens, cloaks, brands and tracks links, including affiliate links.
Best for: WordPress site owners managing affiliate links.
Pretty Links generally uses temporary 302 redirects for affiliate destinations, allowing the destination to change without giving search engines a permanent redirect instruction. Hierarchical categories are an upgrade feature and are not part of the free plugin. Geographic redirect rules are supported in higher editions and cannot be combined with some dynamic rotation options on the same link.
3.5
out of 5
Editor Rating
Calculated from facts we verified on Pretty Links's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 53 that orders our lists.
- Pricing transparency5.0
- Entry cost5.0
- Free access5.0
- Platforms & API2.0
- Support2.0
- Integrations2.0
- Security & compliance1.5
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
45
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Pretty Links's own website. Not an assessment of the product itself. How this works →
Market Strength
43
Where it stands today
Momentum
53 Rising ↑
Where it’s heading
Data Confidence
High
How much to trust it
- Traffic Strength43
- Search Visibility49
- Authority36
- Brand & Market Presence39
Tick mark = category average.
Compared with 52 tracked WordPress tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Affiliate publishers managing recurring outbound links
- WordPress editors organizing destination links by campaign
Who Should Avoid It?
- Sites without WordPress
- Publishers requiring geographic rules in the free edition
Use Cases
- Shorten publisher referral URLs
- Label affiliate links by campaign
- Detect clicked promotions
- Redirect changed partner URLs
Pretty Links Features
- Affiliate link cloaking
- Branded short links
- Click tracking
- Redirect management
- Link automation
Pretty Links Pricing
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Beginner | $8.30 | Not listed |
|
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Pretty Links' website before purchasing.
Pretty Links Integrations
Stripe, WPForms, MemberPress
Customer Support
Help center
Pretty Links at a Glance
- Built for
- Solo, Small Business
- Platforms
- WordPress Plugin
Pretty Links Alternatives
SliceWP
Overall Score45/100
3.5Editor Rating
Market Signal 30From $14.08 per site/mo (annual billing)Free plan
Why choose it: WordPress stores and membership sites that want an affiliate program managed inside their own website.
AffiliateWP
Overall Score44/100
2.7Editor Rating
Market Signal 46From $24.92/mo (regular price; first-year discount lower), billed annually
Why choose it: WordPress ecommerce, membership, course, and lead-generation businesses that want to operate their own affiliate program.
ThirstyAffiliates
Overall Score33/100
2.3Editor Rating
Market Signal 33From $8.30/mo (introductory price; renewals cost more), billed annually
Why choose it: WordPress affiliate publishers organizing large link libraries.
Frequently Asked Questions
Does Pretty Links have a free trial or free plan?⌄
Pretty Links offers a free plan, though it doesn't offer a separate free trial of paid tiers.
How much does Pretty Links cost?⌄
Pretty Links starts at $8.30/mo (annual billing) on its Beginner plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Pretty Links?⌄
Commonly considered alternatives include Lasso, SliceWP, AffiliateWP and ThirstyAffiliates. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: October 4, 2026