Pretty Links
Why choose it: WordPress site owners managing affiliate links.

Affiliate link-management suite with product displays, monetization discovery, Brand Deals, and storefront pages.
Top-rated in Affiliate Plugins#1 of 6 in Affiliate Plugins by Overall Score
Lasso centralizes affiliate and product links in a web dashboard that can sync with its WordPress plugin, letting a destination update everywhere that link is used. It also builds Single, Grid, List, Gallery, and comparison displays, surfaces missing or broken monetization opportunities, provides Amazon-focused Brand Deals, creates link-in-bio Pages, and tracks link performance.
Lasso centralizes affiliate URLs so a destination change can propagate through linked product displays without editing every article. Its Link Health feature flags broken links and Amazon items listed as out of stock. Separate analytics identify heavily clicked placements, giving publishers a way to prioritize repairs based on reader activity instead of reviewing links alphabetically.
Calculated from facts we verified on Lasso's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 59 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
Computed from Ahrefs + Semrush data about Lasso's own website. Not an assessment of the product itself. How this works →
Market Strength
39
Where it stands today
Momentum
65 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 52 tracked WordPress tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Creator | $19 | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Lasso's website before purchasing.
Amazon, YouTube
Email, Chat, Knowledge Base
Why choose it: WordPress site owners managing affiliate links.
Why choose it: WordPress stores and membership sites that want an affiliate program managed inside their own website.
Why choose it: WordPress ecommerce, membership, course, and lead-generation businesses that want to operate their own affiliate program.
Why choose it: WordPress affiliate publishers organizing large link libraries.
Lasso offers a free plan, though it doesn't offer a separate free trial of paid tiers.
Lasso starts at $19/mo on its Creator plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Pretty Links, SliceWP, AffiliateWP and ThirstyAffiliates. The Alternatives section on this page shows what each one is best at and its starting price.