Why choose it: Strategy, marketing, sales, and investment teams that need comparative traffic and market intelligence across websites, apps, and industries.
BuiltWith: Pricing, Features & Alternatives
Website technology intelligence service for stack lookup, technology trends and lead lists.
Overall Score77/100
4.1Editor Rating
Market Signal 78Top-rated in Technology Lookup#1 of 5 in Technology Lookup by Overall Score
What Is BuiltWith?
BuiltWith identifies technologies detected on websites and makes that data available through individual site profiles, market reports, technology-based lead lists, historical usage, and APIs. Its API family can return current and historical technology data, technology change events, website relationships, and lists of domains using specified technologies, making the service useful for sales intelligence and market research.
Best for: Sales, competitive research, and data teams that need to identify website technology stacks or build lists by installed technology.
BuiltWith tracks the technologies found on websites and organizes them into company and trend datasets. Technographic adoption is inferred from observable web signals, so it is useful for identifying potential customer stacks but does not prove what software a company uses internally or whether a buying committee is active.
4.1
out of 5
Editor Rating
Calculated from facts we verified on BuiltWith's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 77 that orders our lists.
- Pricing transparency5.0
- Entry cost5.0
- Free access5.0
- Platforms & API3.5
- Support4.0
- Integrations2.0
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
78
Strong
Market Signal
Real dataComputed from Ahrefs + Semrush data about BuiltWith's own website. Not an assessment of the product itself. How this works →
Market Strength
80
Where it stands today
Momentum
71 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength83
- Search Visibility77
- Authority82
- Brand & Market Presence77
Tick mark = category average.
Compared with 15 tracked Competitive Intelligence tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Outbound sales teams targeting websites running named technologies
- Market researchers estimating software adoption by domain
Who Should Avoid It?
- Advertisers needing verified visitor identities and purchase intent
Use Cases
- Build lists of websites using Shopify
- Detect technology changes on prospect domains
- Research market penetration by software vendor
- Filter technology leads by geography
BuiltWith Features
- Technology profile lookup
- Historical technology data
- Technology usage trends
- Technology-based lead lists
- Website relationship data
- BuiltWith API
BuiltWith Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Basic | $295 | Not listed |
| Pro | $495 | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on BuiltWith's website before purchasing.
BuiltWith Integrations
Salesforce, HubSpot
Customer Support
Help center, Phone, Email
BuiltWith at a Glance
- Founded
- 2007
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, API, Chrome Extension
- Languages
- English, German, French, Spanish, Italian, Chinese, Russian, Korean, and 2 more
BuiltWith Alternatives
Why choose it: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Strengths
- • Contact and company search filters on more than 300 attributes.
- • WebSights identifies companies browsing your site and highlights those showing high intent.
Limitations
- • Pricing is quote-based, and contract terms are negotiated through sales.
- • Buyer intent and website visitor tracking start at the Copilot Advanced edition.
Why choose it: App publishers, investors, advertisers, and market-research teams that need comparative mobile-market and digital performance intelligence.
Why choose it: Sales, marketing and research teams that need technographic data.
More tools like BuiltWith
Ful.ioWebsite technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
NerdyDataSource code search engine that finds websites by technology, script, cookie or HTML snippet.
WhatRunsBrowser extension that reveals a site's CMS, frameworks, plugins, fonts and trackers in one click.
Frequently Asked Questions
Does BuiltWith have a free trial or free plan?⌄
BuiltWith offers a free plan, though it doesn't offer a separate free trial of paid tiers.
How much does BuiltWith cost?⌄
BuiltWith starts at $295/mo on its Basic plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to BuiltWith?⌄
Commonly considered alternatives include Similarweb, ZoomInfo, Sensor Tower and Wappalyzer. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: October 5, 2026