Why choose it: Sales, competitive research, and data teams that need to identify website technology stacks or build lists by installed technology.
Wappalyzer: Pricing, Features & Alternatives
Identify the technologies websites are built with.
Overall Score52/100
3.6Editor Rating
Market Signal 39#3 of 5 in Technology Lookup by Overall Score
What Is Wappalyzer?
Wappalyzer detects the technology stack behind websites and turns it into technographic prospect lists, CRM enrichment and competitor-install alerts.
Best for: Sales, marketing and research teams that need technographic data.
Wappalyzer looks for public fingerprints in HTML, scripts and headers to identify website technologies. Its current prospecting tools extend those signals into exported lead lists and change alerts, but a detected script is not proof that a vendor has been purchased or deployed throughout an organization.
3.6
out of 5
Editor Rating
Calculated from facts we verified on Wappalyzer's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 52 that orders our lists.
- Pricing transparency4.8
- Entry cost5.0
- Free access5.0
- Platforms & API3.5
- Support2.0
- Integrations2.0
- Security & compliance1.5
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
39
Modest
Market Signal
Real dataComputed from Ahrefs + Semrush data about Wappalyzer's own website. Not an assessment of the product itself. How this works →
Market Strength
47
Where it stands today
Momentum
15 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength45
- Search Visibility41
- Authority52
- Brand & Market Presence54
Tick mark = category average.
Compared with 15 tracked Competitive Intelligence tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Technographic prospecting teams filtering companies by website stack
- Developers examining front-end technology fingerprints
Who Should Avoid It?
- Teams wanting verified subscription contracts inside target companies
Use Cases
- Identify CMS technologies on sites
- Export domain lists using named tools
- Detect web-stack migrations
- Inspect technology presence from public signals
Wappalyzer Features
- Technology detection
- Technographic lead lists
- Website alerts
- Contact enrichment
- Browser extensions
- API access
Wappalyzer Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Pro | $250 | Not listed |
| Business | $450 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Wappalyzer's website before purchasing.
Wappalyzer Integrations
Salesforce, HubSpot, Pipedrive
Customer Support
Help center
Wappalyzer at a Glance
- Founded
- 2008
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, Chrome Extension, API
- Languages
- English
Wappalyzer Alternatives
Why choose it: Strategy, marketing, sales, and investment teams that need comparative traffic and market intelligence across websites, apps, and industries.
Why choose it: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Strengths
- • Contact and company search filters on more than 300 attributes.
- • WebSights identifies companies browsing your site and highlights those showing high intent.
Limitations
- • Pricing is quote-based, and contract terms are negotiated through sales.
- • Buyer intent and website visitor tracking start at the Copilot Advanced edition.
Why choose it: App publishers, investors, advertisers, and market-research teams that need comparative mobile-market and digital performance intelligence.
More tools like Wappalyzer
NerdyDataSource code search engine that finds websites by technology, script, cookie or HTML snippet.
WhatRunsBrowser extension that reveals a site's CMS, frameworks, plugins, fonts and trackers in one click.
Ful.ioWebsite technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Frequently Asked Questions
Does Wappalyzer have a free trial or free plan?⌄
Wappalyzer offers a free plan, though it doesn't offer a separate free trial of paid tiers.
How much does Wappalyzer cost?⌄
Wappalyzer starts at $250/mo on its Pro plan. Pricing was last checked September 28, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Wappalyzer?⌄
Commonly considered alternatives include BuiltWith, Similarweb, ZoomInfo and Sensor Tower. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: September 28, 2026