Beaver Builder
Why choose it: WordPress freelancers and agencies building client sites that need reusable layouts and controlled editing workflows.

Visual WordPress page builder plugin with theme, WooCommerce, popup and form builders.
Top-rated in Page Builders#1 of 7 in Page Builders by Overall Score
Elementor is a WordPress plugin that replaces the default editing screen with a drag-and-drop visual editor built from widgets. The free plugin covers the core editor and basic widgets; Editor Pro adds Theme Builder for site-wide templates, dynamic content, custom CSS and a form builder. The WooCommerce Builder lets store owners lay out product, archive, cart, checkout, account and purchase-summary pages visually, and the Popup Builder can open a popup on page load, scroll, click, inactivity, exit intent or when a visitor reaches a set element, with rules for visit frequency, referral source, device, browser and login status. Form submissions can flow to Mailchimp, HubSpot and ActiveCampaign. Pro plans are sold by site count, from Essential through Advanced Solo, Advanced and Expert, and Elementor One bundles the Pro features with AI generation, image optimization, accessibility tools and cookie consent on a monthly credit allowance.
Elementor’s Theme Builder assigns headers, footers and post templates through inclusion and exclusion conditions, so a product category can use a different structure without duplicating pages. The Popup Builder adds separate triggers and visitor rules, but it is only included from the Advanced Solo plan up, not on Essential. Template publication also requires its display conditions to be set.
Calculated from facts we verified on Elementor's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 74 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
Computed from Ahrefs + Semrush data about Elementor's own website. Not an assessment of the product itself. How this works →
Market Strength
89
Where it stands today
Momentum
40 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 52 tracked WordPress tools. Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Essential | Not listed | $5 |
|
| Advanced Solo | Not listed | $7 |
|
| Advanced | Not listed | $9 |
|
| One | Not listed | $19 |
|
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Elementor's website before purchasing.
WooCommerce, Mailchimp, HubSpot, ActiveCampaign
Help center
Why choose it: WordPress freelancers and agencies building client sites that need reusable layouts and controlled editing workflows.
Why choose it: WordPress designers and agencies that want one visual system for page layouts and site-wide theme templates.
Why choose it: WordPress professionals wanting visual site building plus dynamic data, ecommerce layouts, forms, and developer automation.
Why choose it: WordPress developers building dynamic, data-driven sites and custom WooCommerce experiences inside a visual editor.
Elementor offers a free plan, though it doesn't offer a separate free trial of paid tiers.
Elementor starts at $5 per site/mo, billed annually, on its Essential plan. Pricing was last checked October 13, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Beaver Builder, Divi, Breakdance and Bricks. The Alternatives section on this page shows what each one is best at and its starting price.