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Marchex: Pricing, Features & Alternatives

Conversation intelligence platform analyzing customer calls and connecting behavior to marketing and sales outcomes.

Overall Score39/100
2.7Editor Rating
Market Signal 36

#6 of 6 in Call Analytics by Overall Score

What Is Marchex?

Marchex applies conversation intelligence to phone calls and messages to identify lead intent, outcomes, agent behaviors, appointments, and other business events. Its analytics and integrations can connect recordings, transcripts, summaries, and classified conversation data with advertising, CRM, contact-center, and reporting systems.

Best for: Call-heavy sales and service organizations that need automated conversation analysis tied to performance metrics.

Marchex positions conversational intelligence around turning large volumes of consumer calls into sales and service signals. Multi-location operators can compare how locations respond to demand, which differs from simpler campaign-only call trackers that show which advertisement produced a call, not what happened once it was answered.

2.7
out of 5

Editor Rating

Calculated from facts we verified on Marchex's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 39 that orders our lists.

  • Pricing transparency2.0
  • Entry costNot scored
  • Free access1.5
  • Platforms & API2.5
  • Support4.0
  • Integrations3.5
  • Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works

36
Modest

Market Signal

Real data

Computed from Ahrefs + Semrush data about Marchex's own website. Not an assessment of the product itself. How this works →

Market Strength

34

Where it stands today

Momentum

42 Declining ↓↓

Where it’s heading

Data Confidence

Limited

How much to trust it

  • Traffic Strength
    28
  • Search Visibility
    18
  • Authority
    54
  • Brand & Market Presence
    49

Tick mark = category average.

Compared with 10 tracked Call Tracking tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

  • Automotive dealership groups comparing phone-lead handling
  • Franchise operators evaluating conversations across locations

Who Should Avoid It?

  • Digital publishers without location-based phone sales

Use Cases

  • Identify reasons customers called
  • Compare dealership call outcomes
  • Surface conversation coaching opportunities
  • Measure phone conversion quality by location

Marchex Features

  • Conversation Intelligence
  • Call Analytics
  • Agent Behavior Analysis
  • Call Transcription
  • Conversation Summaries
  • Outcome Detection

Marchex Pricing

PlanMonthlyAnnual (mo)
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Marchex's website before purchasing.

Marchex Integrations

Google Analytics, Zapier, Twilio

Customer Support

Phone, Help center, Community forum

Marchex at a Glance

Built for
Mid-Market, Enterprise
Platforms
Web, API
Languages
English

Marchex Alternatives

CallRail logo

CallRail

Overall Score68/100
3.6Editor Rating
Market Signal 72
From $50/mo + usage (annual billing)Free trial

Why choose it: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.

Strengths

  • • Dynamic Number Insertion attributes calls to each visitor's source through a JavaScript snippet.
  • • Google Ads integration records tracked calls as conversions.

Limitations

  • • Base plans include five local numbers and 250 minutes; extra usage is billed separately.
  • • Form tracking requires Lead Tracking Complete or a higher tier.
Read ReviewVisit Site
CallTrackingMetrics logo

CallTrackingMetrics

Overall Score63/100
3.6Editor Rating
Market Signal 60
From $65/mo + usage (annual billing)

Why choose it: Agencies and service businesses that need call attribution plus routing and contact-center workflows.

Read ReviewVisit Site
Convirza logo

Convirza

Overall Score59/100
3.4Editor Rating
Market Signal 58
From $29/mo

Why choose it: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.

Read ReviewVisit Site
Invoca logo

Invoca

Overall Score52/100
2.7Editor Rating
Market Signal 60
Custom pricing

Why choose it: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.

Read ReviewVisit Site

Frequently Asked Questions

Does Marchex have a free trial or free plan?⌄

Marchex doesn't currently offer a free plan or free trial.

How much does Marchex cost?⌄

Marchex uses custom/quote-based pricing. Contact the vendor directly for a quote.

What are the best alternatives to Marchex?⌄

Commonly considered alternatives include CallRail, CallTrackingMetrics, Convirza and Invoca. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 14, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026