Why choose it: Consumer brands running lifecycle messaging at scale.
OneSignal: Pricing, Features & Alternatives
Push notifications, in-app, SMS and email messaging.
Overall Score65/100
4.2Editor Rating
Market Signal 50Top-rated in Mobile Marketing Automation#1 of 7 in Mobile Marketing Automation by Overall Score
What Is OneSignal?
OneSignal sends mobile push, web push, in-app messages, SMS and email, with a free plan to start.
Best for: App and web teams adding push notifications.
OneSignal connects application SDKs and web subscriptions to a messaging dashboard. Developers can submit user tags or events for audience targeting while marketers prepare broadcasts and automated journeys. Reach varies by device permissions and browser support, so subscriber counts and deliverable messages should not be assumed identical.
4.2
out of 5
Editor Rating
Calculated from facts we verified on OneSignal's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 65 that orders our lists.
- Pricing transparency4.8
- Entry cost5.0
- Free access5.0
- Platforms & API2.5
- Support2.0
- Integrations4.5
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
50
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about OneSignal's own website. Not an assessment of the product itself. How this works →
Market Strength
52
Where it stands today
Momentum
41 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength51
- Search Visibility34
- Authority65
- Brand & Market Presence74
Tick mark = category average.
Compared with 17 tracked SMS & Messaging tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- App developers adding transactional push notifications
- SaaS products reaching users across web and mobile
Who Should Avoid It?
- Teams seeking a full-featured CRM sales pipeline
Use Cases
- Deliver mobile push notifications
- Target web push subscribers
- Send automated in-app prompts
- Trigger transactional message events
OneSignal Features
- Mobile push notifications
- Web push notifications
- In-app messaging
- SMS
- Segmentation and journeys
OneSignal Pricing
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Growth | $19 | Not listed |
|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on OneSignal's website before purchasing.
OneSignal Integrations
RudderStack, SendGrid, Unity, Zapier, Stripo
Customer Support
Help center
OneSignal at a Glance
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, API
- Languages
- English
OneSignal Alternatives
Why choose it: Consumer brands and apps coordinating personalized lifecycle campaigns across several messaging and digital channels.
Why choose it: Mobile-first brands orchestrating personalized messaging and in-app experiences across customer lifecycle stages.
More tools like OneSignal
Customer.ioMessaging platform for behavior-triggered email, push and SMS.
IterableCross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.
KlaviyoB2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Frequently Asked Questions
Does OneSignal have a free trial or free plan?⌄
OneSignal offers a free plan, though it doesn't offer a separate free trial of paid tiers.
How much does OneSignal cost?⌄
OneSignal starts at $19/mo + usage on its Growth plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to OneSignal?⌄
Commonly considered alternatives include Braze, MoEngage and Airship. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: October 5, 2026