Why choose it: Consumer brands running lifecycle messaging at scale.
MoEngage: Pricing, Features & Alternatives
Cross-channel customer engagement platform with analytics, personalization, journeys, and Merlin AI.
Overall Score49/100
AI features3.0Editor Rating
Market Signal 49#5 of 7 in Mobile Marketing Automation by Overall Score
What Is MoEngage?
MoEngage combines customer analytics with cross-channel campaign orchestration and web or app personalization. Teams can use behavioral data and predictive insights to build customer journeys across push, email, SMS, WhatsApp, RCS and onsite channels, while Merlin AI supports insight discovery, creative generation and agentic workflows; the platform also offers hundreds of connectors through its app marketplace.
Best for: Consumer brands and apps coordinating personalized lifecycle campaigns across several messaging and digital channels.
MoEngage uses customer behavior and lifecycle stage to define audiences and orchestrate campaigns. Events from an app or website can trigger the next push, email or in-app communication, while analytics helps identify drop-off points. Consistent event naming and permission management are required before those journeys can operate as designed.
3.0
out of 5
Editor Rating
Calculated from facts we verified on MoEngage's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 49 that orders our lists.
- Pricing transparency2.0
- Entry costNot scored
- Free access1.5
- Platforms & API2.5
- Support3.5
- Integrations4.5
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
49
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about MoEngage's own website. Not an assessment of the product itself. How this works →
Market Strength
46
Where it stands today
Momentum
58 Rising ↑
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength43
- Search Visibility50
- Authority49
- Brand & Market Presence40
Tick mark = category average.
Compared with 17 tracked SMS & Messaging tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Mobile commerce teams running multi-stage retention campaigns
- Apps triggering customer journeys from product events
Who Should Avoid It?
- Teams seeking a simple email-only mailing list
Use Cases
- Build behavior-based segments
- Send personalized mobile pushes
- Coordinate retention journeys
- Analyze lifecycle campaign results
MoEngage Features
- Customer Analytics
- Cross-Channel Journeys
- Web Personalization
- App Personalization
- Merlin AI
- Transactional Alerts
MoEngage Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on MoEngage's website before purchasing.
MoEngage Integrations
Salesforce, Redash, Storyly, AB Tasty
Customer Support
Not yet documented.
MoEngage at a Glance
- Founded
- 2014
- Headquarters
- San Francisco, United States
- Built for
- Mid-Market, Enterprise
- Platforms
- Web, API
- Languages
- English
MoEngage Alternatives
Why choose it: Consumer app and digital-product teams using behavioral data to drive lifecycle messaging and retention campaigns.
Why choose it: Mobile-first brands orchestrating personalized messaging and in-app experiences across customer lifecycle stages.
More tools like MoEngage
IterableCross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.
OneSignalPush notifications, in-app, SMS and email messaging.
Customer.ioMessaging platform for behavior-triggered email, push and SMS.
Frequently Asked Questions
Does MoEngage have a free trial or free plan?⌄
MoEngage doesn't currently offer a free plan or free trial.
How much does MoEngage cost?⌄
MoEngage uses custom/quote-based pricing. Contact the vendor directly for a quote.
What are the best alternatives to MoEngage?⌄
Commonly considered alternatives include Braze, CleverTap and Airship. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 14, 2026Details checked: October 5, 2026Pricing checked: October 14, 2026