Why choose it: Consumer brands running lifecycle messaging at scale.
CleverTap: Pricing, Features & Alternatives
Customer engagement platform combining behavioral analytics, segmentation, campaigns, and personalization.
Overall Score54/100
3.6Editor Rating
Market Signal 45#3 of 7 in Mobile Marketing Automation by Overall Score
What Is CleverTap?
CleverTap combines product analytics with customer engagement so teams can analyze user behavior, build segments and send targeted campaigns from the same platform. Its SDKs collect app and web activity, while journeys and messaging span channels such as push, in-app and email; its partner ecosystem connects attribution, analytics and CRM tools including AppsFlyer, Mixpanel, Amplitude and Salesforce.
Best for: Consumer app and digital-product teams using behavioral data to drive lifecycle messaging and retention campaigns.
CleverTap organizes mobile-user behavior into segments and cohorts, then applies those audiences to engagement campaigns. Product teams can analyze a drop-off in an onboarding sequence and address affected users through push or in-app messaging. The measurement and messaging workflow depends on SDK events and a considered user identity model.
3.6
out of 5
Editor Rating
Calculated from facts we verified on CleverTap's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 54 that orders our lists.
- Pricing transparency4.8
- Entry cost2.0
- Free access4.0
- Platforms & API4.5
- Support2.0
- Integrations3.0
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
45
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about CleverTap's own website. Not an assessment of the product itself. How this works →
Market Strength
50
Where it stands today
Momentum
27 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength41
- Search Visibility52
- Authority56
- Brand & Market Presence60
Tick mark = category average.
Compared with 17 tracked SMS & Messaging tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Mobile product teams analyzing retention cohorts
- Subscription apps personalizing lifecycle engagement
Who Should Avoid It?
- Companies requiring only basic website contact forms
Use Cases
- Analyze app retention cohorts
- Trigger contextual push campaigns
- Segment behavioral audiences
- Orchestrate app lifecycle messages
CleverTap Features
- Behavioral Analytics
- Audience Segmentation
- Journeys
- Push Notifications
- In-App Messaging
- Campaign Analytics
CleverTap Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Core | $85 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on CleverTap's website before purchasing.
CleverTap Integrations
AppsFlyer, Adjust, Branch, Mixpanel, Amplitude, Salesforce, HubSpot, Pipedrive
Customer Support
Help center
CleverTap at a Glance
- Headquarters
- Mumbai, India
- Built for
- Small Business, Enterprise
- Platforms
- Web, iOS, Android, API
- Languages
- English, Portuguese, Spanish, Turkish
CleverTap Alternatives
Why choose it: Consumer brands and apps coordinating personalized lifecycle campaigns across several messaging and digital channels.
Why choose it: Mobile-first brands orchestrating personalized messaging and in-app experiences across customer lifecycle stages.
More tools like CleverTap
Customer.ioMessaging platform for behavior-triggered email, push and SMS.
IterableCross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.
OneSignalPush notifications, in-app, SMS and email messaging.
Frequently Asked Questions
Does CleverTap have a free trial or free plan?⌄
CleverTap doesn't have a permanently free plan, but offers a free trial (30 days) of its paid plans.
How much does CleverTap cost?⌄
CleverTap starts at $85/mo on its Core plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to CleverTap?⌄
Commonly considered alternatives include Braze, MoEngage and Airship. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: October 5, 2026