Why choose it: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
Simple Analytics: Pricing, Features & Alternatives
Cookieless web analytics with events, funnels and raw-data exports.
Overall Score53/100
3.3Editor Rating
Market Signal 49#5 of 7 in Privacy-Friendly Analytics by Overall Score
What Is Simple Analytics?
Simple Analytics measures traffic without cookies and includes filters for referrers, countries, UTMs, devices, browsers, and other dimensions. Teams can track custom events, define goals and multi-step funnels, import historical Google Analytics data, receive email reports, embed charts, export raw data, and query statistics through dedicated Stats, Export, and Admin APIs.
Best for: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.
Simple Analytics makes a point of not recording personal visitor information, and includes an automated events approach for certain interactions. Its lightweight reports favor aggregate web performance over audience reconstruction; organizations dependent on granular re-engagement segments will need a separate consent-aware measurement setup.
3.3
out of 5
Editor Rating
Calculated from facts we verified on Simple Analytics's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 53 that orders our lists.
- Pricing transparency2.0
- Entry cost5.0
- Free access5.0
- Platforms & API2.5
- Support3.0
- IntegrationsNot scored
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
49
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Simple Analytics's own website. Not an assessment of the product itself. How this works →
Market Strength
52
Where it stands today
Momentum
36 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength58
- Search Visibility48
- Authority57
- Brand & Market Presence38
Tick mark = category average.
Compared with 24 tracked Analytics tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Privacy-conscious founders monitoring startup sites
- Publishers wanting visitor information without storing IP profiles
Who Should Avoid It?
- Product managers seeking identity-linked funnel or session replay data
Use Cases
- See page traffic without analytics cookies
- Receive concise traffic email reports
- Detect referral sources and campaign visits
- Share traffic summaries with collaborators
Simple Analytics Features
- Event Tracking
- Goals and Funnels
- Email Reports
- Embedded Charts
- Raw Data Export
- Stats API
Simple Analytics Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Simple Analytics' website before purchasing.
Simple Analytics Integrations
WordPress, Webflow, Squarespace, Wix, Cloudflare, Google Tag Manager
Customer Support
Email, Help center
Simple Analytics at a Glance
- Founded
- 2018
- Headquarters
- Amsterdam, Netherlands
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, API
- Languages
- English
Simple Analytics Alternatives
Why choose it: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.
Why choose it: Developers and businesses wanting cookieless analytics with server-side tracking and detailed conversion or session analysis.
Why choose it: Small websites and developers wanting lightweight analytics that can be hosted by GoatCounter or on their own infrastructure.
Frequently Asked Questions
Does Simple Analytics have a free trial or free plan?⌄
Yes, Simple Analytics offers both a free plan and a free trial of its paid tiers.
How much does Simple Analytics cost?⌄
Simple Analytics doesn't publish a starting price. Check its pricing page for current plans.
What are the best alternatives to Simple Analytics?⌄
Commonly considered alternatives include Plausible, Fathom Analytics, Pirsch and GoatCounter. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 5, 2026