Why choose it: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
Plausible: Pricing, Features & Alternatives
Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.
Overall Score59/100
3.3Editor Rating
Market Signal 62#2 of 7 in Privacy-Friendly Analytics by Overall Score
What Is Plausible?
Plausible Analytics provides a compact website analytics dashboard focused on traffic, sources, pages, locations, devices, conversions, and campaign attribution without relying on advertising cookies or cross-site tracking. It supports custom events, goals, funnels, revenue tracking, team sharing, and a Google Search Console integration for adding search query data to the same reporting environment.
Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
Plausible publishes its source code and offers an independently hosted option in addition to its managed service. Unlike session-replay suites, its standard reporting does not reconstruct individual visitor behavior; readers interested in privacy can see how it avoids cookies and personally identifiable tracking.
3.3
out of 5
Editor Rating
Calculated from facts we verified on Plausible's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 59 that orders our lists.
- Pricing transparency5.0
- Entry cost2.0
- Free access4.0
- Platforms & API2.5
- Support3.0
- IntegrationsNot scored
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
62
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Plausible's own website. Not an assessment of the product itself. How this works →
Market Strength
60
Where it stands today
Momentum
68 Rising Fast ↑↑
Where it’s heading
Data Confidence
High
How much to trust it
- Traffic Strength58
- Search Visibility59
- Authority62
- Brand & Market Presence66
Tick mark = category average.
Compared with 24 tracked Analytics tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Independent publishers preferring cookieless site statistics
- Small SaaS companies measuring signups without visitor profiles
Who Should Avoid It?
- Ad buyers needing cross-site user-level remarketing data
Use Cases
- Monitor traffic by page and referrer
- Measure signup goals from events
- Share public traffic dashboards
- Track campaign attribution via UTMs
Plausible Features
- Privacy-first traffic dashboard
- Custom events and goals
- Funnel analysis
- Revenue tracking
- Campaign attribution
- Search Console reporting
Plausible Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter | $9 | Not listed |
| Growth | $14 | Not listed |
| Business | $19 | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Plausible's website before purchasing.
Plausible Integrations
Google Search Console, WordPress, Ghost, Webflow, Squarespace
Customer Support
Email, Help center
Plausible at a Glance
- Founded
- 2018
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, API
- Languages
- English
Plausible Alternatives
Why choose it: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.
Why choose it: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.
Why choose it: Developers and businesses wanting cookieless analytics with server-side tracking and detailed conversion or session analysis.
More tools like Plausible
Adobe AnalyticsEnterprise digital analytics for cross-channel segmentation, attribution, journeys, and reporting.
AmplitudeDigital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
MatomoPrivacy-focused, self-hostable web analytics.
PostHogProduct engineering suite combining analytics, replay and feature flags.
Microsoft ClarityBehavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Google AnalyticsGoogle's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Frequently Asked Questions
Does Plausible have a free trial or free plan?⌄
Plausible doesn't have a permanently free plan, but offers a free trial (30 days) of its paid plans.
How much does Plausible cost?⌄
Plausible starts at $9/mo on its Starter plan. Pricing was last checked September 28, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Plausible?⌄
Commonly considered alternatives include Umami, Fathom Analytics, Simple Analytics and Pirsch. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: September 28, 2026