Why choose it: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
Umami: Pricing, Features & Alternatives
Open-source privacy analytics with funnels, session replay and heatmaps.
Overall Score58/100
4.1Editor Rating
Market Signal 40#3 of 7 in Privacy-Friendly Analytics by Overall Score
What Is Umami?
Umami combines traffic acquisition, events, conversions, visitor behavior, and revenue in one analytics platform without cookies or automatic personal-data collection. Current Umami v3 features include custom events, goals, funnels, journeys, retention, session replay, heatmaps, Core Web Vitals, revenue attribution, dashboards called Boards, and a full API, with both managed cloud and self-hosted deployment.
Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
Umami offers self-hosted deployment and a managed cloud alternative, with documentation for the application and tracking configuration. Because it is an open-source web analytics project, developers can control where measurement data lives; its scope differs from platforms that couple marketing attribution to advertising identities.
4.1
out of 5
Editor Rating
Calculated from facts we verified on Umami's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 58 that orders our lists.
- Pricing transparency4.8
- Entry cost5.0
- Free access5.0
- Platforms & API2.5
- Support4.5
- IntegrationsNot scored
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
40
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Umami's own website. Not an assessment of the product itself. How this works →
Market Strength
42
Where it stands today
Momentum
35 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength45
- Search Visibility26
- Authority50
- Brand & Market Presence51
Tick mark = category average.
Compared with 24 tracked Analytics tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Developers wanting self-hosted traffic analytics
- Small website networks needing lightweight event metrics
Who Should Avoid It?
- Growth marketers requiring ad-network audience identities
Use Cases
- Deploy an open-source analytics instance
- Track website events and page visits
- Compare referral channels across sites
- Query usage data through documented APIs
Umami Features
- Custom Events
- Funnels and Goals
- Session Replay
- Heatmaps
- Revenue Attribution
- Boards
Umami Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Hobby | Free | Free |
| Pro | $20 | Not listed |
| Business | $200 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Umami's website before purchasing.
Umami Integrations
No major integrations documented.
Customer Support
Email, Live chat, Community forum, Onboarding
Umami at a Glance
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, API
- Languages
- English
Umami Alternatives
Why choose it: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.
Why choose it: Developers and businesses wanting cookieless analytics with server-side tracking and detailed conversion or session analysis.
Why choose it: Small websites and developers wanting lightweight analytics that can be hosted by GoatCounter or on their own infrastructure.
Frequently Asked Questions
Does Umami have a free trial or free plan?⌄
Yes, Umami offers both a free plan and a free trial of its paid tiers.
How much does Umami cost?⌄
Umami starts at $20/mo on its Pro plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Umami?⌄
Commonly considered alternatives include Plausible, Simple Analytics, Pirsch and GoatCounter. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 6, 2026