Contentsquare (formerly Hotjar)
Overall Score77/100
4.5Editor Rating
Market Signal 67From $49/mo (annual billing)Free plan
Why choose it: Teams that want to visually understand user behavior alongside quantitative analytics.
Microsoft Clarity: Pricing, Features & Alternatives
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Overall Score64/100
AI features3.9Editor Rating
Market Signal 58#4 of 8 in Web Analytics by Overall Score
What Is Microsoft Clarity?
Microsoft Clarity is a web behavior-analytics product centered on session recordings, heatmaps, and automated insights. Its heatmaps cover clicks, scroll depth, areas, attention, and Shopify conversion behavior, while Smart Events and Copilot summaries help surface notable user actions. Clarity can connect with Google Analytics and supports installation through multiple third-party platforms.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Clarity flags patterns such as rage clicks and dead clicks to help analysts prioritize recordings instead of watching randomly. Installation is lightweight, and its documentation covers masking and integration options; it remains a behavioral diagnostic layer, not a substitute for conversion attribution or controlled experiments.
3.9
out of 5
Editor Rating
Calculated from facts we verified on Microsoft Clarity's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 64 that orders our lists.
- Pricing transparency5.0
- Entry cost5.0
- Free access5.0
- Platforms & API3.0
- Support2.0
- Integrations3.0
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
58
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Microsoft Clarity's own website. Not an assessment of the product itself. How this works →
Market Strength
62
Where it stands today
Momentum
44 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength70
- Search Visibility25
- Authority96
- Brand & Market Presence61
Tick mark = category average.
Compared with 16 tracked CRO tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Website owners investigating rage clicks
- Analysts pairing GA4 trends with qualitative sessions
Who Should Avoid It?
- Teams needing built-in multivariate testing
Use Cases
- Identify rage clicks after a redesign
- Replay mobile navigation failures
- Inspect dead clicks on forms
- Filter recordings by acquisition source
Microsoft Clarity Features
- Session recordings
- Click and scroll heatmaps
- Attention maps
- Smart Events
- Copilot summaries
- Heatmap comparison
Microsoft Clarity Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Free | Free | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Microsoft Clarity's website before purchasing.
Microsoft Clarity Integrations
Google Analytics, Google Tag Manager, Shopify, WordPress, Webflow, Wix, Optimizely Web
Customer Support
Help center
Microsoft Clarity at a Glance
- Built for
- Solo, Small Business
- Platforms
- Web, Chrome Extension
- Languages
- German, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese, and 3 more
Microsoft Clarity Alternatives
Why choose it: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Why choose it: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
More tools like Microsoft Clarity
Wingify (formerly VWO)Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
PostHogProduct engineering suite combining analytics, replay and feature flags.
FullstoryDigital experience analytics with session replay and heatmaps.
Frequently Asked Questions
Does Microsoft Clarity have a free trial or free plan?⌄
Yes, Microsoft Clarity is free to use, so there's no separate trial.
How much does Microsoft Clarity cost?⌄
Microsoft Clarity is free to use, according to its website.
What are the best alternatives to Microsoft Clarity?⌄
Commonly considered alternatives include Contentsquare (formerly Hotjar), Mouseflow and Crazy Egg. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 6, 2026