See where visitors click and scroll on each page as color-coded heatmaps, and watch session recordings to find where people get stuck or leave.
Heatmap tools turn page interactions into visual evidence, but they differ in what they measure and how closely that data connects to recordings, funnels, feedback, and technical diagnostics. Some focus on simple click and scroll maps, while others add attention maps, frustration signals, or broader digital-experience analysis.
By SEM Solutions Editorial Team. Researched from vendor documentation, not hands-on testing. Ordered by Overall Score. Checked October 7, 2026. How we research
For broader behavior context
#1 of 7 in Heatmap & Session Recording
Contentsquare carries forward Hotjar’s heatmaps and adds attention maps, session replay, funnels, surveys, and error monitoring. For heatmap work, the useful distinction is that teams can connect visual interaction patterns with replay and other journey data instead of treating a heatmap as an isolated report.
For digital experience teams
#3 of 7 in Heatmap & Session Recording
Fullstory combines heatmaps with session replay and broader digital-experience analytics. Heatmap findings can be investigated alongside user sessions and journey analysis, which suits teams that want to move from an aggregate interaction view to the underlying behavior without switching tools.
Quick page comparisons
#4 of 7 in Heatmap & Session Recording
Microsoft Clarity offers click and scroll heatmaps plus attention maps and side-by-side heatmap comparison. It also links heatmaps with session recordings, making it straightforward to move from a page-level pattern into examples of the sessions behind that behavior. Filters make those comparisons more useful across different audience segments.
Friction-led analysis
#5 of 7 in Heatmap & Session Recording
Mouseflow pairs heatmaps with session replay and friction-focused behavior analysis. It is useful when the goal is to see where people click or scroll and also to connect those patterns with individual sessions and user feedback when something appears confusing or broken.
Visual map variety
#7 of 7 in Heatmap & Session Recording
Crazy Egg provides heatmaps alongside scrollmaps and Confetti reports, giving teams several ways to inspect how visitors interact with a page. Its heatmap workflow sits beside recordings, surveys, web analytics, and A/B testing, which can help when a visual pattern needs to be followed by a test or qualitative question.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 12, 2026. How we score
#1 of 7 in Heatmap & Session Recording
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
#4 of 7 in Heatmap & Session Recording
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
#6 of 7 in Heatmap & Session Recording
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
At minimum, a heatmap tool should show where visitors click and how far they scroll. More advanced options add attention views, movement data, segmentation, page-version comparison, or direct links from a heatmap into session replay.
Usually not by themselves. Heatmaps show aggregate patterns, but recordings, funnels, surveys, and experiments help explain why the pattern exists and whether a proposed change actually improves outcomes.
Yes, Contentsquare (formerly Hotjar), PostHog, Fullstory, Microsoft Clarity and Mouseflow all offer a free plan. Free tiers usually come with usage limits, so check whether they cover your volume before relying on them long-term.