Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
#4 of 6 in Personalization by Overall Score
Wingify is the combined company and platform formed when VWO and AB Tasty merged; vwo.com and abtasty.com now lead to wingify.com. It covers experimentation (A/B, split URL and multivariate testing), personalization, segmentation and targeting, behavior analytics and user feedback.
Wingify separates web experimentation, personalization, feature management and analytics into product areas with different edition controls. Its web experimentation Enterprise tier includes governance items such as approval workflows and self-hosting, while lower editions have different targeting and measurement capabilities; purchasing should be matched to experiment governance needs.
Calculated from facts we verified on Wingify (formerly VWO)'s own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 52 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Computed from Ahrefs + Semrush data about Wingify (formerly VWO)'s own website. Not an assessment of the product itself. How this works →
Market Strength
37
Where it stands today
Momentum
98 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 16 tracked CRO tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Wingify (formerly VWO)'s website before purchasing.
Google Analytics, Segment, Shopify
Live chat, Email, Help center, Phone
Why choose it: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Why choose it: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Why choose it: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.
Strengths
Limitations
Why choose it: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Wingify (formerly VWO) doesn't have a permanently free plan, but offers a free trial (30 days) of its paid plans.
Wingify (formerly VWO) uses custom/quote-based pricing. Contact the vendor directly for a quote.
Commonly considered alternatives include LaunchDarkly, Statsig, Optimizely and Convert. The Alternatives section on this page shows what each one is best at and its starting price.
