Contentsquare (formerly Hotjar)
Overall Score77/100
4.5Editor Rating
Market Signal 67From $49/mo (annual billing)Free plan
Why choose it: Teams that want to visually understand user behavior alongside quantitative analytics.
Fullstory: Pricing, Features & Alternatives
Digital experience analytics with session replay and heatmaps.
Overall Score65/100
AI features3.6Editor Rating
Market Signal 64#3 of 7 in Heatmap & Session Recording by Overall Score
What Is Fullstory?
Fullstory automatically captures user interactions on websites and apps for session replay, heatmaps, funnels and product analytics.
Best for: Product and CRO teams diagnosing where users struggle.
Fullstory captures interaction context that lets investigators move from an aggregate drop-off to the sequence of actions surrounding it. Its platform supports qualitative reconstruction as well as aggregated analysis; implementation teams must account for privacy controls and masking because replays can include sensitive interface states.
3.6
out of 5
Editor Rating
Calculated from facts we verified on Fullstory's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 65 that orders our lists.
- Pricing transparency2.0
- Entry cost5.0
- Free access5.0
- Platforms & API4.5
- Support2.0
- Integrations3.0
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
64
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Fullstory's own website. Not an assessment of the product itself. How this works →
Market Strength
68
Where it stands today
Momentum
51 Rising Fast ↑↑
Where it’s heading
Data Confidence
High
How much to trust it
- Traffic Strength73
- Search Visibility74
- Authority60
- Brand & Market Presence56
Tick mark = category average.
Compared with 24 tracked Analytics tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Product teams diagnosing unexplained checkout friction
- UX researchers examining repeated errors in digital journeys
Who Should Avoid It?
- Businesses seeking only aggregate pageview counts with no interaction capture
Use Cases
- Watch sessions surrounding form errors
- Investigate rage-click patterns
- Trace conversion journey obstacles
- Segment replay data by digital experience
Fullstory Features
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Mobile app analytics
- Developer APIs
Fullstory Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Fullstory's website before purchasing.
Fullstory Integrations
No major integrations documented.
Customer Support
Help center
Fullstory at a Glance
- Headquarters
- Atlanta, United States
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, iOS, Android, API
- Languages
- English
Fullstory Alternatives
Why choose it: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Why choose it: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Why choose it: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.
More tools like Fullstory
AmplitudeDigital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
MixpanelEvent analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
PendoProduct-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Frequently Asked Questions
Does Fullstory have a free trial or free plan?⌄
Yes, Fullstory offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.
How much does Fullstory cost?⌄
Fullstory doesn't publish a starting price. Check its pricing page for current plans.
What are the best alternatives to Fullstory?⌄
Commonly considered alternatives include Contentsquare (formerly Hotjar), PostHog, LogRocket and Heap. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: October 5, 2026