Why choose it: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Contentsquare (formerly Hotjar): Pricing, Features & Alternatives
Heatmaps, session recordings, and on-site surveys.
Overall Score77/100
4.5Editor Rating
Market Signal 67Top-rated in Product Analytics#1 of 8 in Product Analytics by Overall Score
What Is Contentsquare (formerly Hotjar)?
Hotjar is now part of Contentsquare. Hotjar shows how visitors actually use a website through heatmaps, session recordings, and on-page surveys, helping teams spot usability and conversion issues that analytics numbers alone don't reveal.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
New Hotjar accounts are no longer created: the vendor directs signups to Contentsquare Free. That replacement adds attention maps, funnels and error monitoring to the heatmaps and recordings customers associate with Hotjar, with a different session allowance; migrations should therefore distinguish legacy Hotjar entitlements from current Contentsquare packaging.
4.5
out of 5
Editor Rating
Calculated from facts we verified on Contentsquare (formerly Hotjar)'s own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 77 that orders our lists.
- Pricing transparency4.8
- Entry cost5.0
- Free access5.0
- Platforms & API2.0
- Support4.5
- Integrations4.5
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
67
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Contentsquare (formerly Hotjar)'s own website. Not an assessment of the product itself. How this works →
Market Strength
74
Where it stands today
Momentum
44 Stable →
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength72
- Search Visibility81
- Authority62
- Brand & Market Presence80
Tick mark = category average.
Compared with 16 tracked CRO tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- UX researchers reviewing website friction
- Product teams investigating failed journeys
Who Should Avoid It?
- Teams needing to run controlled A/B tests within the same analytics product
Use Cases
- Watch checkout session replays
- Identify page scroll abandonment
- Review survey responses
- Trace JavaScript errors
Contentsquare (formerly Hotjar) Features
- Click, scroll, and move heatmaps
- Session recordings
- On-page surveys and feedback widgets
- Funnel and form analysis
- Filters by device and segment
Contentsquare (formerly Hotjar) Pricing
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Growth | $49 | Not listed |
|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Contentsquare (formerly Hotjar)'s website before purchasing.
Contentsquare (formerly Hotjar) Integrations
Google Analytics, Slack, HubSpot, Shopify
Customer Support
Live chat, Email, Help center, Community forum
Contentsquare (formerly Hotjar) at a Glance
- Founded
- 2014
- Headquarters
- St. Julian's, Malta
- Built for
- Freelancer, Small Business, Mid-Market
- Platforms
- Web
- Languages
- English, German, Spanish, French, Italian, Japanese
Contentsquare (formerly Hotjar) Alternatives
Why choose it: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Why choose it: Teams running a structured, ongoing A/B testing program.
Why choose it: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Frequently Asked Questions
Does Contentsquare (formerly Hotjar) have a free trial or free plan?⌄
Yes, Contentsquare (formerly Hotjar) offers both a free plan and a free trial of its paid tiers.
How much does Contentsquare (formerly Hotjar) cost?⌄
Contentsquare (formerly Hotjar) starts at $49/mo (annual billing) on its Growth plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Contentsquare (formerly Hotjar)?⌄
Commonly considered alternatives include Microsoft Clarity, Mouseflow, Wingify (formerly VWO) and Crazy Egg. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 6, 2026Details checked: October 4, 2026Pricing checked: October 4, 2026