Contentsquare (formerly Hotjar)
Overall Score77/100
4.5Editor Rating
Market Signal 67From $49/mo (annual billing)Free plan
Why choose it: Teams that want to visually understand user behavior alongside quantitative analytics.
Mouseflow: Pricing, Features & Alternatives
Behavior analytics suite combining session replay, heatmaps and friction detection.
Overall Score54/100
3.5Editor Rating
Market Signal 46#3 of 5 in On-Site Survey Tools by Overall Score
What Is Mouseflow?
Mouseflow records website sessions and combines them with heatmaps, funnel analysis, form analytics, feedback surveys, and automated Friction Insights. Teams can inspect where visitors hesitate, abandon, or encounter errors, then connect behavior data to analytics and marketing systems through integrations such as Google Analytics, HubSpot, Shopify, Segment, Slack, and Microsoft Teams.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Mouseflow's form analytics can expose field-level drop-off, while friction signals prioritize recordings that deserve inspection. Teams should configure recording privacy and masking for sensitive input fields before collecting traffic; the resulting evidence explains visitor struggles but cannot prove which design variant will convert better.
3.5
out of 5
Editor Rating
Calculated from facts we verified on Mouseflow's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 54 that orders our lists.
- Pricing transparency2.0
- Entry cost5.0
- Free access5.0
- Platforms & API3.5
- Support3.0
- Integrations3.0
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
46
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Mouseflow's own website. Not an assessment of the product itself. How this works →
Market Strength
46
Where it stands today
Momentum
44 Rising ↑
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength42
- Search Visibility41
- Authority55
- Brand & Market Presence54
Tick mark = category average.
Compared with 16 tracked CRO tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- UX consultants diagnosing form abandonment
- SaaS product teams observing page friction
Who Should Avoid It?
- Teams requiring code-release flags and feature gates
Use Cases
- Review friction scores on sessions
- Find fields causing form exits
- Segment visitor replay recordings
- Build page-level interaction funnels
Mouseflow Features
- Session Replay
- Website Heatmaps
- Friction Insights
- Journey Analytics
- Form Analytics
- Feedback Surveys
Mouseflow Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Mouseflow's website before purchasing.
Mouseflow Integrations
Google Analytics, Google Tag Manager, Adobe Analytics, HubSpot, Shopify, Segment, Slack, Microsoft Teams
Customer Support
Help center, Phone
Mouseflow at a Glance
- Founded
- 2009
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web, WordPress Plugin, API
- Languages
- English, German
Mouseflow Alternatives
Why choose it: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Why choose it: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
More tools like Mouseflow
Wingify (formerly VWO)Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
PostHogProduct engineering suite combining analytics, replay and feature flags.
FullstoryDigital experience analytics with session replay and heatmaps.
Frequently Asked Questions
Does Mouseflow have a free trial or free plan?⌄
Yes, Mouseflow offers both a free plan and a free trial of its paid tiers.
How much does Mouseflow cost?⌄
Mouseflow doesn't publish a starting price. Check its pricing page for current plans.
What are the best alternatives to Mouseflow?⌄
Commonly considered alternatives include Contentsquare (formerly Hotjar), Microsoft Clarity and Crazy Egg. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: September 28, 2026