Privacy-focused, self-hostable web analytics.
Top-rated in Privacy-Friendly Analytics#1 of 7 in Privacy-Friendly Analytics by Overall Score
Matomo is a privacy-focused analytics platform that can be self-hosted or used as a cloud service, giving teams full data ownership and easier compliance with strict privacy regulations.
Matomo offers a self-hosted On-Premise edition as well as a managed Cloud service, which changes who operates the infrastructure and holds the data. Organizations can extend its reporting with additional capabilities, but teams choosing On-Premise take responsibility for maintenance and updates instead of delegating hosting.
Calculated from facts we verified on Matomo's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 75 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
Computed from Ahrefs + Semrush data about Matomo's own website. Not an assessment of the product itself. How this works →
Market Strength
69
Where it stands today
Momentum
43 Rising ↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 24 tracked Analytics tools. Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Community | Free | Free |
| VIP | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Matomo's website before purchasing.
WooCommerce
Email, Live chat, Help center, Community forum, Onboarding, Dedicated account manager
Why choose it: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Strengths
Limitations
Why choose it: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
Why choose it: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
Why choose it: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.
Product engineering suite combining analytics, replay and feature flags.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Enterprise digital analytics for cross-channel segmentation, attribution, journeys, and reporting.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Yes, Matomo offers both a free plan and a free trial of its paid tiers.
Matomo doesn't publish a starting price. Check its pricing page for current plans.
Commonly considered alternatives include Google Analytics, Plausible, Umami and Fathom Analytics. The Alternatives section on this page shows what each one is best at and its starting price.
