Google's WordPress plugin connecting Search Console, Analytics, AdSense, PageSpeed, and tagging services.
#7 of 7 in Analytics Plugins by Overall Score
Site Kit connects a WordPress site to Google services and surfaces their key data inside the WordPress dashboard. Search Console is part of initial setup, while supported modules also include Analytics, AdSense, PageSpeed Insights, Tag Manager, Ads, Reader Revenue Manager, and Sign in with Google, with features for dashboard sharing, email reports, consent mode, and page-specific metrics.
Site Kit installs a Google verification and permissions flow into WordPress, but the site must expose a usable REST API and satisfy its WordPress and PHP requirements. It can show Search Console, Analytics and PageSpeed Insights data in the dashboard, while reporting still depends on the connected Google services and their access permissions.
Calculated from facts we verified on Site Kit by Google's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 49 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 9, 2026. How the rating works
Computed from Ahrefs + Semrush data about Site Kit by Google's own website. Not an assessment of the product itself. How this works →
Market Strength
38
Where it stands today
Momentum
30 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 52 tracked WordPress tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Free | Free | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Site Kit by Google's website before purchasing.
Google Search Console, Google Analytics, Google AdSense, PageSpeed Insights, Google Tag Manager, Google Ads, Reader Revenue Manager, Sign in with Google
Knowledge Base
Why choose it: WordPress publishers, stores, and service businesses that want Google Analytics reporting and event tracking without custom tagging.
Why choose it: WordPress site owners who want cookieless, first-party analytics managed and stored within their own WordPress installation.
Why choose it: WordPress sites that want locally managed analytics, conversion goals, and optional ecommerce funnel reporting without external tracking dependencies.
Why choose it: WordPress publishers, stores, and membership sites that want Google Analytics reporting and automated event tracking inside WordPress.
Yes, Site Kit by Google is free to use, so there's no separate trial.
Site Kit by Google is free to use, according to its website.
Commonly considered alternatives include MonsterInsights, Independent Analytics, Burst Statistics and ExactMetrics. The Alternatives section on this page shows what each one is best at and its starting price.