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Unlayer logo

Unlayer: Pricing, Features & Alternatives

Embeddable drag-and-drop email builder with AI editing, white labeling, collaboration, and developer APIs.

Overall Score55/100
3.9Editor Rating
Market Signal 37
AI features

#4 of 8 in Email Design by Overall Score

What Is Unlayer?

Unlayer provides an embeddable email editor for SaaS products, CRMs, and internal applications, saving users from building an editor from scratch. Its SDK supports white-label styling, custom tools, merge tags, role-based access, real-time collaboration, design JSON, and HTML export, while the newer AI Assistant can generate or modify editable designs through natural-language prompts.

Best for: Software teams embedding a branded email-creation experience inside their own SaaS, CRM, or marketing product.

Unlayer differs from most email builders because it can be embedded inside another software product. Vendors can integrate the editor and store or export the resulting HTML and JSON, while standalone users can create email, page, and popup assets; the platform does not replace the sending and subscriber systems that consume those designs.

3.9
out of 5

Editor Rating

Calculated from facts we verified on Unlayer's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 55 that orders our lists.

  • Pricing transparency4.8
  • Entry cost5.0
  • Free access5.0
  • Platforms & API2.5
  • Support2.0
  • IntegrationsNot scored
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works

37
Modest

Market Signal

Real data

Computed from Ahrefs + Semrush data about Unlayer's own website. Not an assessment of the product itself. How this works →

Market Strength

31

Where it stands today

Momentum

59 Cooling ↓

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    31
  • Search Visibility
    40
  • Authority
    23
  • Brand & Market Presence
    24

Tick mark = category average.

Compared with 42 tracked Email Marketing tools. Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

  • SaaS companies embedding an email editor in their product
  • Teams building emails, pages and popups for export

Who Should Avoid It?

  • Marketers who only need a standalone campaign sender with contacts included

Use Cases

  • Embedding email editing in SaaS
  • Exporting email HTML and JSON
  • Building landing pages visually
  • Creating popup designs

Unlayer Features

  • Embeddable email editor
  • White-label customization
  • Unlayer AI Assistant
  • Real-time collaboration
  • Custom tools
  • HTML and JSON export

Unlayer Pricing

PlanMonthlyAnnual (mo)
Launch$250Not listed
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Unlayer's website before purchasing.

Unlayer Integrations

No major integrations documented.

Customer Support

Help center

Unlayer at a Glance

Built for
Small Business, Mid-Market, Enterprise
Platforms
Web, API
Languages
English

Unlayer Alternatives

Campaign Monitor logo

Campaign Monitor

Overall Score62/100
3.6Editor Rating
Market Signal 59
From $11.70/mo (annual billing)Free trial

Why choose it: Brands and agencies that prioritize polished email design plus lifecycle and transactional messaging.

RGE Studio (formerly BEE Free) logo

RGE Studio (formerly BEE Free)

Overall Score58/100
4.1Editor Rating
Market Signal 38
From $25/mo (annual billing)Free plan

Why choose it: Email teams and agencies that want collaborative design, brand governance, approvals, and export into an existing sending platform.

Chamaileon logo

Chamaileon

Overall Score38/100
3.0Editor Rating
Market Signal 26
From $333.33 per month (annual billing, from $4k/mo), billed annually

Why choose it: Email design and lifecycle teams that need strict brand consistency, reusable modules, and structured stakeholder approval.

Dyspatch logo

Dyspatch

Overall Score38/100
3.2Editor Rating
Market Signal 22
From $149/mo

Why choose it: Lifecycle and enterprise email teams managing reusable designs, approvals, localization, and multiple sending platforms.

Frequently Asked Questions

Does Unlayer have a free trial or free plan?⌄

Yes, Unlayer offers both a free plan and a free trial of its paid tiers.

How much does Unlayer cost?⌄

Unlayer starts at $250/mo on its Launch plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Unlayer?⌄

Commonly considered alternatives include Campaign Monitor, RGE Studio (formerly BEE Free), Validity Engage (formerly Litmus), Chamaileon and Dyspatch. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 5, 2026