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WhatConverts: Pricing, Features & Alternatives

Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.

Overall Score69/100
4.3Editor Rating
Market Signal 57

Top-rated in Call Attribution#1 of 6 in Call Attribution by Overall Score

What Is WhatConverts?

WhatConverts captures phone calls, form submissions, chat conversations, and ecommerce transactions and ties each lead to marketing source, campaign, keyword, landing page, and visitor journey. Teams can qualify leads, assign values, report marketing performance, and send conversion information to advertising or CRM systems.

Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.

WhatConverts records calls, forms and chats in one lead reporting layer, then lets users qualify or assign values to leads. This is useful where an advertising campaign produces many inquiries of mixed commercial value; measuring qualified lead value gives an agency a different report from raw conversion counts.

4.3
out of 5

Editor Rating

Calculated from facts we verified on WhatConverts's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 69 that orders our lists.

  • Pricing transparency4.8
  • Entry cost4.0
  • Free access4.0
  • Platforms & API2.5
  • Support4.0
  • Integrations5.0
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works

57
Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about WhatConverts's own website. Not an assessment of the product itself. How this works →

Market Strength

62

Where it stands today

Momentum

42 Rising Fast ↑↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    59
  • Search Visibility
    66
  • Authority
    64
  • Brand & Market Presence
    56

Tick mark = category average.

Compared with 10 tracked Call Tracking tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

  • SEO agencies proving lead quality for service-business clients
  • Franchise marketers valuing phone and form inquiries

Who Should Avoid It?

  • Product-led apps measuring feature adoption instead of inbound leads

Use Cases

  • Qualify leads before counting conversions
  • Assign value to inbound phone inquiries
  • Trace web forms to campaign sources
  • Deliver client reports by lead quality

WhatConverts Features

  • Call Tracking
  • Form Tracking
  • Chat Tracking
  • Ecommerce Tracking
  • Lead Management
  • Marketing Attribution

WhatConverts Pricing

PlanMonthlyAnnual (mo)Includes
Call Tracking$30Not listed
  • Priced per month + usage
EnterpriseCustomCustom

    Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on WhatConverts' website before purchasing.

    WhatConverts Integrations

    Google Ads, Google Analytics, HubSpot, Salesforce, Microsoft Advertising

    Customer Support

    Help center, Phone, Email

    WhatConverts at a Glance

    Built for
    Small Business, Mid-Market, Enterprise
    Platforms
    Web, API
    Languages
    English

    WhatConverts Alternatives

    CallRail logo

    CallRail

    Overall Score68/100
    3.6Editor Rating
    Market Signal 72
    From $50/mo + usage (annual billing)Free trial

    Why choose it: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.

    Strengths

    • • Dynamic Number Insertion attributes calls to each visitor's source through a JavaScript snippet.
    • • Google Ads integration records tracked calls as conversions.

    Limitations

    • • Base plans include five local numbers and 250 minutes; extra usage is billed separately.
    • • Form tracking requires Lead Tracking Complete or a higher tier.
    Read ReviewVisit Site
    CallTrackingMetrics logo

    CallTrackingMetrics

    Overall Score63/100
    3.6Editor Rating
    Market Signal 60
    From $65/mo + usage (annual billing)

    Why choose it: Agencies and service businesses that need call attribution plus routing and contact-center workflows.

    Read ReviewVisit Site
    Nimbata logo

    Nimbata

    Overall Score55/100
    3.9Editor Rating
    Market Signal 38
    From $35/mo (annual billing) + usageFree plan

    Why choose it: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.

    Read ReviewVisit Site
    WildJar logo

    WildJar

    Overall Score40/100
    3.3Editor Rating
    Market Signal 22
    From $89/mo + usage

    Why choose it: Marketing teams and agencies that need campaign-level call attribution and analysis of inbound lead conversations.

    Read ReviewVisit Site

    Frequently Asked Questions

    Does WhatConverts have a free trial or free plan?⌄

    WhatConverts doesn't have a permanently free plan, but offers a free trial (14 days) of its paid plans.

    How much does WhatConverts cost?⌄

    WhatConverts starts at $30/mo + usage on its Call Tracking plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.

    What are the best alternatives to WhatConverts?⌄

    Commonly considered alternatives include CallRail, CallTrackingMetrics, Nimbata and WildJar. The Alternatives section on this page shows what each one is best at and its starting price.

    Last updated: October 12, 2026Details checked: October 6, 2026Pricing checked: October 4, 2026