Free, open-source WordPress plugin that adds a store, checkout and extension marketplace to a site.
#2 of 7 in Ecommerce Plugins by Overall Score
WooCommerce is an open-source ecommerce plugin for WordPress, so the store lives inside a WordPress site on hosting the merchant chooses. The core plugin is free, while hosting, premium themes and many extensions are separate purchases. It manages products with variations, orders and checkout, and a REST API supports custom builds and integrations. WooPayments is Woo's own payment method, covering multiple currencies, subscriptions and in-person payments; it needs a WordPress.com account, an HTTPS site and a business registered in a supported country. Other gateways such as Stripe, PayPal and Square connect as extensions. WooCommerce Subscriptions, a paid extension, adds automatic renewals, failed-payment retries, renewal date synchronization and plan upgrades or downgrades. The iOS and Android apps manage orders and products, accept Tap to Pay on iPhone and Android, pair with card readers and offer point-of-sale tools such as barcode scanning and email receipts. Marketing and shipping connections include Mailchimp, Klaviyo, Google, Meta and ShipStation.
WooCommerce runs as a WordPress plugin, so product pages and editorial content share the same site's hosting and maintenance responsibilities. Store owners can alter checkout and business logic with extensions or code, but compatibility testing becomes their responsibility when WordPress, themes or payment extensions update. The core plugin and paid extensions should be budgeted separately.
Calculated from facts we verified on WooCommerce's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 65 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
Computed from Ahrefs + Semrush data about WooCommerce's own website. Not an assessment of the product itself. How this works →
Market Strength
81
Where it stands today
Momentum
32 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 46 tracked Ecommerce tools. Data through September 2026, pulled October 12, 2026.
Pricing changes over time. Check WooCommerce's website for current plans, limits and promotional offers.
Stripe, PayPal, Mailchimp, Google, Meta, Square, ShipStation, Klaviyo
Help center, Community forum
Why choose it: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
Strengths
Limitations
Why choose it: Growing ecommerce brands and B2B sellers that need multiple storefronts, channel selling, and customizable commerce infrastructure.
Why choose it: Merchants and agencies that want an extensible ecommerce platform with open-source control and a large module marketplace.
Why choose it: Small businesses that want to add ecommerce to an existing website or sell across web, social, marketplaces, and physical locations.
Yes, WooCommerce is free to use, so there's no separate trial.
WooCommerce is free to use, according to its website.
Commonly considered alternatives include Shopify, BigCommerce, PrestaShop and Ecwid. The Alternatives section on this page shows what each one is best at and its starting price.
