Fluent Forms
Why choose it: WordPress businesses that need flexible lead, payment, quiz, survey, or registration forms connected to marketing tools.

WordPress form builder with drag-and-drop editing, payments and surveys.
Top-rated in Form Plugins#1 of 7 in Form Plugins by Overall Score
WPForms creates WordPress contact, registration, payment, survey, lead, and other forms through a drag-and-drop builder and template library. It supports conditional logic, multi-page forms, file uploads, signatures, surveys and polls, conversational layouts, payments, entry management, and integrations with email marketing, CRM, automation, and payment services.
WPForms can apply compound AND/OR rules to individual fields and notification paths, allowing different recipients to receive submissions based on answers. Its Form Abandonment add-on records entries when visitors leave the form without submitting, but that feature requires the Pro license or above. Campaigns relying on partially completed forms should account for that tier restriction.
Calculated from facts we verified on WPForms's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 70 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
Computed from Ahrefs + Semrush data about WPForms's own website. Not an assessment of the product itself. How this works →
Market Strength
74
Where it stands today
Momentum
58 Rising ↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 52 tracked WordPress tools. Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Basic | Not listed | $4.13 |
| Plus | Not listed | $8.29 |
| Pro | Not listed | $16.63 |
| Elite | Not listed | $24.96 |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on WPForms' website before purchasing.
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Help center
Why choose it: WordPress businesses that need flexible lead, payment, quiz, survey, or registration forms connected to marketing tools.
Why choose it: WordPress businesses building data-driven forms, calculators, directories, registrations, or front-end applications from submitted entries.
Why choose it: WordPress users who want a form builder they can extend selectively with specific workflow, payment, CRM, or submission add-ons.
Why choose it: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.
Yes, WPForms offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.
WPForms starts at $4.13/mo (annual billing) on its Basic plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Fluent Forms, Formidable Forms, Ninja Forms and Gravity Forms. The Alternatives section on this page shows what each one is best at and its starting price.