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WPForms: Pricing, Features & Alternatives

WordPress form builder with drag-and-drop editing, payments and surveys.

Overall Score70/100
3.8Editor Rating
Market Signal 70

Top-rated in Form Plugins#1 of 7 in Form Plugins by Overall Score

What Is WPForms?

WPForms creates WordPress contact, registration, payment, survey, lead, and other forms through a drag-and-drop builder and template library. It supports conditional logic, multi-page forms, file uploads, signatures, surveys and polls, conversational layouts, payments, entry management, and integrations with email marketing, CRM, automation, and payment services.

Best for: WordPress users that need easy form creation with optional payments, surveys, and marketing integrations.

WPForms can apply compound AND/OR rules to individual fields and notification paths, allowing different recipients to receive submissions based on answers. Its Form Abandonment add-on records entries when visitors leave the form without submitting, but that feature requires the Pro license or above. Campaigns relying on partially completed forms should account for that tier restriction.

3.8
out of 5

Editor Rating

Calculated from facts we verified on WPForms's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 70 that orders our lists.

  • Pricing transparency3.8
  • Entry cost5.0
  • Free access5.0
  • Platforms & API2.0
  • Support2.0
  • Integrations5.0
  • Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works

70
Strong

Market Signal

Real data

Computed from Ahrefs + Semrush data about WPForms's own website. Not an assessment of the product itself. How this works →

Market Strength

74

Where it stands today

Momentum

58 Rising ↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    74
  • Search Visibility
    77
  • Authority
    77
  • Brand & Market Presence
    61

Tick mark = category average.

Compared with 52 tracked WordPress tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

  • WordPress service companies routing intake forms
  • Marketers capturing incomplete lead submissions

Who Should Avoid It?

  • Websites outside WordPress
  • Organizations requiring form abandonment on the Lite edition

Use Cases

  • Send form responses to separate departments
  • Capture partial lead entries
  • Hide conditional field sections
  • Notify staff after abandonment

WPForms Features

  • Drag-and-drop Builder
  • Conditional Logic
  • Surveys and Polls
  • Conversational Forms
  • Payment Forms
  • Form Templates

WPForms Pricing

PlanMonthlyAnnual (mo)
BasicNot listed$4.13
PlusNot listed$8.29
ProNot listed$16.63
EliteNot listed$24.96

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on WPForms' website before purchasing.

WPForms Integrations

Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier, Google Sheets

Customer Support

Help center

WPForms at a Glance

Founded
2016
Built for
Solo, Small Business
Platforms
WordPress Plugin
Languages
English, Spanish, Italian, Portuguese, French, German, Japanese

WPForms Alternatives

Fluent Forms logo

Fluent Forms

Overall Score67/100
3.9Editor Rating
Market Signal 62
From $6.58/mo (regular price; first-year discount lower), billed annuallyFree plan

Why choose it: WordPress businesses that need flexible lead, payment, quiz, survey, or registration forms connected to marketing tools.

Formidable Forms logo

Formidable Forms

Overall Score55/100
3.7Editor Rating
Market Signal 44
From $6.58/mo (regular price; first-year discount lower), billed annuallyFree plan

Why choose it: WordPress businesses building data-driven forms, calculators, directories, registrations, or front-end applications from submitted entries.

Ninja Forms logo

Ninja Forms

Overall Score55/100
3.4Editor Rating
Market Signal 49
From $8.25/mo (regular price; first-year discount lower), billed annuallyFree plan

Why choose it: WordPress users who want a form builder they can extend selectively with specific workflow, payment, CRM, or submission add-ons.

Gravity Forms logo

Gravity Forms

Overall Score55/100
2.7Editor Rating
Market Signal 67
From $4.92 per site/mo, billed annually

Why choose it: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.

Frequently Asked Questions

Does WPForms have a free trial or free plan?⌄

Yes, WPForms offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.

How much does WPForms cost?⌄

WPForms starts at $4.13/mo (annual billing) on its Basic plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to WPForms?⌄

Commonly considered alternatives include Fluent Forms, Formidable Forms, Ninja Forms and Gravity Forms. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 12, 2026Details checked: October 6, 2026Pricing checked: October 4, 2026