Figma is a browser-based workspace for interface design, prototyping, FigJam whiteboards, Figma Slides and Dev Mode handoff, organized around shared components and variables. It fits product teams well. Marketers who mainly make social graphics, decks, infographics or merchandise art often want template-led tools instead. Seat types also shape the decision: Collab and Dev seats only view and comment in Design files, and team libraries need a paid plan.
| Tool | Starting price | Free plan | Market Signal | Built for |
|---|---|---|---|---|
 Figma(current) | $16 per full seat/mo (annual billing) | Yes | 72 / 100 | Freelancer, Small Business, Mid-Market, Enterprise |
 Canva | $12/mo, billed annually | Yes | 80 / 100 | Freelancer, Small Business, Mid-Market, Enterprise |
 Adobe Express | $9.99/mo | Yes | 65 / 100 | Freelancer, Small Business, Mid-Market, Enterprise |
 Visme | $12.25 per person/mo, billed annually | Yes | 54 / 100 | Solo, Small Business, Enterprise |
 Piktochart | $10 per account member/mo (annual billing) | Yes | 47 / 100 | Solo, Small Business, Enterprise |
 Kittl | $19/mo | Yes | 42 / 100 | Solo, Small Business |
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 12 to 17, 2026. How we score
Why choose it: A marketing team producing social posts, presentations and whiteboard sessions from templates, with brand fonts and logos kept consistent, can do most of that work in Canva.
Strengths
Limitations
Why choose it: Teams already in Creative Cloud that want quick social graphics, short videos and PDF edits, with Firefly generation Adobe describes as commercially safe, can use Adobe Express.
Strengths
Limitations
Why choose it: A team that builds data-heavy presentations and reports, and wants viewer analytics, interactive HTML5 output or SCORM packages for training, can use Visme.
Strengths
Limitations
Why choose it: A communications or research team turning reports and notes into infographics can feed a document to Piktochart AI and refine the generated draft in the editor.
Strengths
Limitations
Why choose it: A merch, packaging or logo designer who needs vector editing, text effects and product mockups in the browser can work on Kittl's Infinite Canvas.
Strengths
Limitations
Canva and Adobe Express both start from templates and stock assets. Canva adds Brand Kit for up to five brands, presentations and whiteboards. Adobe Express includes Firefly generative credits on Premium and brand enforcement on Teams, and it fits groups already using Creative Cloud. Neither replaces Figma's prototyping or Dev Mode handoff for product work.
Visme handles presentations, reports and infographics with charts, interactivity and viewer analytics on Pro, plus SCORM and xAPI exports on Enterprise for training. Piktochart generates infographic drafts from a document or prompt. Figma Slides works well for teams already designing in Figma, while these tools suit people who start from data and templates.
Yes. Figma's Starter plan is free and gives a single team one folder with three files and 30 days of version history. Team libraries, Dev Mode and unlimited files need Professional, and branching, shared fonts and private plugins need Organization, so a growing design team usually moves up quickly.
Written by SEM Solutions Editorial Team
Last updated October 12, 2026
