Bitly
Link shortener and QR code platform with branded domains, dynamic routing and click analytics.
Best for: Marketing teams that print QR codes or share campaign links and need to change destinations and track engagement afterward.
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Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
4 tools
Link shortener and QR code platform with branded domains, dynamic routing and click analytics.
Best for: Marketing teams that print QR codes or share campaign links and need to change destinations and track engagement afterward.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Branded link shortener with analytics and QR codes.
Best for: Marketing teams putting their own domain on short links.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.