Mentionlytics
Overall Score52/100
3.8Editor Rating
Market Signal 35From $69/mo (annual billing)Free trial
Why choose it: Brands, agencies and communications teams that need web-wide monitoring plus social listening and sentiment analysis.
Brand24: Pricing, Features & Alternatives
Media monitoring platform for tracking online mentions, sentiment and reach.
Overall Score55/100
AI features3.4Editor Rating
Market Signal 49#2 of 10 in Media Monitoring by Overall Score
What Is Brand24?
Brand24 monitors brand, product, competitor, and keyword mentions across social media, news, blogs, forums, podcasts, reviews, and other online sources. Its dashboards analyze sentiment, reach, engagement, share of voice, influential sources, and topic trends, while AI features summarize discussion patterns and help teams interpret changes in the volume or tone of online conversations.
Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.
Brand24 lets administrators define percentage thresholds for Storm Alerts, so a sudden movement in mention volume or social reach triggers an email without continuous dashboard checking. AI Events then marks spikes on the chart and links to the underlying mentions. Context Search can narrow a broad project using natural-language descriptions instead of rebuilding Boolean queries.
3.4
out of 5
Editor Rating
Calculated from facts we verified on Brand24's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 55 that orders our lists.
- Pricing transparency4.8
- Entry cost2.0
- Free access4.0
- Platforms & API4.5
- Support3.0
- IntegrationsNot scored
- Security & compliance3.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
49
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Brand24's own website. Not an assessment of the product itself. How this works →
Market Strength
48
Where it stands today
Momentum
53 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength45
- Search Visibility48
- Authority50
- Brand & Market Presence53
Tick mark = category average.
Compared with 23 tracked Reputation Management tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- PR teams investigating abrupt changes in brand attention
- Consumer brands separating relevant conversations from similarly named topics
- Agencies preparing competitive-coverage presentations
Who Should Avoid It?
- Teams requiring customer-review solicitation and response workflows, not mention tracking
Use Cases
- Diagnose spikes in conversation volume
- Filter ambiguous brand references using Context Search
- Export competitive monitoring findings to presentations
- Notify colleagues of sudden reach changes
Brand24 Features
- Mention monitoring
- Sentiment analysis
- AI Insights
- Influence Score
- Share of Voice
- Topic analysis
Brand24 Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Individual | $249 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Brand24's website before purchasing.
Brand24 Integrations
Slack, Microsoft Teams
Customer Support
Help center, Email
Brand24 at a Glance
- Founded
- 2011
- Built for
- Small Business, Mid-Market, Enterprise
- Platforms
- Web, iOS, Android, API
- Languages
- English, Spanish, Portuguese, French
Brand24 Alternatives
Why choose it: Brand, PR, and social teams that need configurable web and social monitoring with alerts, analytics, and reporting.
BrandMentions
Overall Score48/100
3.2Editor Rating
Market Signal 40From $99/mo (billed quarterly)Free trial
Why choose it: PR, reputation, and marketing teams that want broad mention tracking plus AI-assisted analysis of sentiment, conversation themes, and emerging issues.
Why choose it: Brand, consumer-insights, and agency teams that need text, image, and spoken-content monitoring with AI-assisted analysis.
Determ (formerly Mediatoolkit)
Overall Score37/100
2.8Editor Rating
Market Signal 29See pricingFree trial
Why choose it: PR, communications, and marketing teams that need continuous media monitoring and analysis across online news and social sources.
More tools like Brand24
TalkwalkerConsumer intelligence platform tracking social, web, visual, audio, and media conversations.
- Red Points
Managed AI brand protection service removing counterfeits, fake websites, infringing domains and pirated content.
AwarioSocial listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.
Frequently Asked Questions
Does Brand24 have a free trial or free plan?⌄
Brand24 doesn't have a permanently free plan, but offers a free trial (14 days) of its paid plans.
How much does Brand24 cost?⌄
Brand24 starts at $249/mo on its Individual plan. Pricing was last checked September 28, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Brand24?⌄
Commonly considered alternatives include Mentionlytics, Mention, BrandMentions, YouScan and Determ (formerly Mediatoolkit). The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: September 28, 2026