Ecommerce marketing platform mixing email, SMS and web push in prebuilt store automations.
#2 of 7 in Cart Recovery by Overall Score
Omnisend is a web-based marketing platform for online stores that combines email campaigns, SMS, web push notifications, signup forms and popups. Native integrations connect it to Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, Ecwid, PrestaShop and other carts through each platform's app marketplace, while custom stores add a JavaScript tracking snippet and sync customers, orders and products through the API. The automation builder ships with more than 15 preset workflows, including welcome, browse abandonment, product abandonment, abandoned cart and abandoned checkout, and one workflow can mix email, SMS and push steps. Plans scale with contact count: the Free plan sends 500 emails a month to as many as 250 contacts, Standard sets the email allowance at 12 times the contact count, and Pro removes the sending cap and includes AI tools such as product recommendations, dynamic content and personalized send times. A Custom plan covers lists above 150,000 contacts.
Omnisend's ecommerce automations can use order and browsing events to branch messages across email and SMS without treating those channels as unrelated campaigns. A store's integration supplies the product and customer context. Operators should pay attention to subscribed contact counts and message allowances separately, since a channel's sending cost is not identical to an email-platform seat fee.
Calculated from facts we verified on Omnisend's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 70 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
Computed from Ahrefs + Semrush data about Omnisend's own website. Not an assessment of the product itself. How this works →
Market Strength
70
Where it stands today
Momentum
31 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 46 tracked Ecommerce tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Free | Free | Free |
| Standard | $16 | Not listed |
| Pro | $59 | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Omnisend's website before purchasing.
Shopify, WooCommerce, BigCommerce, Wix
Help center, Live chat
Why choose it: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Strengths
Limitations
Why choose it: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Strengths
Limitations
Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Strengths
Limitations
Why choose it: Ecommerce brands using shopper behavior to trigger segmented email and onsite campaigns.
Shopify web-push platform for campaigns, abandoned-cart recovery, back-in-stock alerts, and automation.
Managed lifecycle email platform combining strategy, automation, segmentation, and ecommerce retention services.
Shopify conversion and retention toolkit with cart recovery, social proof, email popups, and push notifications.
Cart and visitor recovery platform using email, SMS, push, and behavioral reminders for abandoned sessions.
Ecommerce messaging platform focused on SMS acquisition, conversational campaigns, automations, and list growth.
Yes, Omnisend offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.
Omnisend starts at $16/mo on its Standard plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Brevo (formerly Sendinblue), Klaviyo, ActiveCampaign and Drip. The Alternatives section on this page shows what each one is best at and its starting price.
