What Is Brevo (formerly Sendinblue)?
Brevo, formerly Sendinblue, is a web-based marketing and customer messaging platform with iOS and Android apps. Marketing plans run Free, Starter, Standard, Professional and Enterprise and scale by email volume. Starter covers the drag-and-drop editor, templates, forms, unlimited segments, an AI content generator and an MCP connection for ChatGPT and Claude. Standard adds multi-step marketing automation, A/B testing, send-time optimization, web and event tracking and a landing page. Professional brings WhatsApp, pop-ups, web and mobile push, contact scoring, AI segmentation and ten seats, while Enterprise adds multi-account management, custom objects, a loyalty engine, a dedicated IP and SSO. For developers, the REST API sends transactional email, SMS and WhatsApp, syncs contacts and ecommerce orders, and offers webhooks plus SDKs for Node.js, Python and PHP. Sales plans add a CRM, and live chat and chatbots sit in the same account. The free plan allows 300 emails a day.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Brevo ties each plan tier to a monthly email-sending volume, with a contact storage limit attached to that tier, so its economics differ from platforms charging primarily by audience size. Transactional messaging can operate beside marketing campaigns, though consent and sender reputation should be maintained distinctly. Companies using sales conversations can evaluate the CRM and messaging components without assuming they replace a specialist operations platform.
