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Klaviyo logo

Best Klaviyo Alternatives

Overall Score77/100
4.4Editor Rating
Market Signal 68

Klaviyo combines customer events, campaign messaging, predictions and ecommerce flows. Its automation builder does not allow the existing trigger of a flow to be edited directly; changing that condition involves cloning and checking dependent filters. Expected Date of Next Order predicts behavior from customer history but does not itself account for individual product replenishment cycles. SMS messaging introduces country-specific consent, sending-number and registration constraints. Brands concentrating on event ticketing, newsletters or creator commerce may prefer alternative systems.

Common reasons to look for a Klaviyo alternative

  • Changing a flow trigger requires cloning the flow.
  • Expected Date of Next Order does not model individual product replenishment intervals.
  • Profiles with inadequate purchase histories lack certain predictive fields.
  • SMS sending requires an eligible number and appropriate country registration.
  • Some filters depend on event properties that may change when a flow is cloned.

Klaviyo and its alternatives at a glance

ToolStarting priceFree planMarket SignalBuilt for
Klaviyo logoKlaviyo(current)See pricingYes68 / 100Small Business, Mid-Market, Enterprise
Mailchimp logoMailchimp$13/mo (varies by contacts)Yes81 / 100Freelancer, Small Business, Mid-Market
Brevo (formerly Sendinblue) logoBrevo (formerly Sendinblue)$9/moYes68 / 100Freelancer, Small Business, Mid-Market, Enterprise
MailerLite logoMailerLite$10.80/mo (varies by subscribers; annual billing)Yes65 / 100Solo, Small Business, Enterprise
ActiveCampaign logoActiveCampaign$20/mo (annual billing; rises with contacts)No70 / 100Small Business, Mid-Market, Enterprise
Constant Contact logoConstant Contact$10.20/mo (annual billing)No70 / 100Freelancer, Small Business
Kit (formerly ConvertKit) logoKit (formerly ConvertKit)$33/mo (annual billing)Yes57 / 100Solo, Small Business

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 12, 2026. How we score

Mailchimp logo

Mailchimp

Overall Score88/100
4.8Editor Rating
Market Signal 81
From $13/mo (varies by contacts)Free plan

Why choose it: A newsletter publisher varying editorial sections based on group membership can use Mailchimp conditional merge tags inside emails.

Strengths

  • • Conditional tags select audience-field content.
  • • Groups can control newsletter sections.
  • • Dynamic Content personalizes message blocks.

Limitations

  • • Conditional tags cannot reference ordinary tags.
  • • Conditional tags cannot control subject lines.
Brevo (formerly Sendinblue) logo

Brevo (formerly Sendinblue)

Overall Score78/100
4.5Editor Rating
Market Signal 68
From $9/moFree plan

Why choose it: A company coordinating order notifications and marketing reminders can run Brevo event-triggered email and SMS journeys.

Strengths

  • • Events start workflow journeys.
  • • Conditional splits inspect contact fields.
  • • SMS actions appear alongside email actions.

Limitations

  • • MMS is unsupported in the new automation editor.
  • • Push actions require qualifying editions.
MailerLite logo

MailerLite

Overall Score75/100
4.4Editor Rating
Market Signal 65
From $10.80/mo (varies by subscribers; annual billing)Free plan

Why choose it: A WooCommerce shop sending loyalty messages after specific purchase counts can use MailerLite purchase-frequency automations.

Strengths

  • • Purchase frequency counts order milestones.
  • • Categories can identify relevant products.
  • • Abandoned checkouts can trigger messages.

Limitations

  • • Shopify abandoned-cart support differs.
  • • Ecommerce re-entry has daily restrictions.
ActiveCampaign logo

ActiveCampaign

Overall Score74/100
4.1Editor Rating
Market Signal 70
From $20/mo (annual billing; rises with contacts)Free trial

Why choose it: A marketer comparing lead follow-up sequences can use ActiveCampaign Split Until to change which path new contacts receive after a threshold.

Strengths

  • • Split Test compares alternative paths.
  • • Split Until supports time conditions.
  • • Conditional routing applies inside automations.

Limitations

  • • Split configuration cannot change after entry.
  • • Contacts cannot revisit the same split.
Constant Contact logo

Constant Contact

Overall Score73/100
4.1Editor Rating
Market Signal 70
From $10.20/mo (annual billing)Free trial

Why choose it: A training association selling seats in a live workshop can combine Constant Contact ticket registration with invitations and attendance tracking.

Strengths

  • • Tickets have quantity constraints.
  • • Event reports show check-ins.
  • • Payment processors handle registrations.

Limitations

  • • Refunds are performed in the processor.
  • • Event registration status needs separate updates.
Kit (formerly ConvertKit) logo

Kit (formerly ConvertKit)

Overall Score68/100
4.2Editor Rating
Market Signal 57
From $33/mo (annual billing)Free plan

Why choose it: A course author selling online lessons can use Kit's purchase event to bypass remaining sales emails and send onboarding content.

Strengths

  • • Purchases redirect subscriber paths.
  • • Visual Automations connect entry events.
  • • Sequences organize lesson follow-ups.

Limitations

  • • Purchase events require tracking integrations.
  • • Sequence delivery depends on enrollment.

Frequently Asked Questions

Can the original trigger of a Klaviyo flow be changed?⌄

Not directly. Klaviyo advises cloning the existing flow when its trigger needs to change. Review the clone's filters and message variables because they may reference data supplied only by the original event. Keep historical analytics accessible until the replacement flow has been checked.

Does Klaviyo forecast when each product needs replenishing?⌄

Its general Expected Date of Next Order prediction concerns a customer's likely subsequent purchase based on historical patterns, not a product-specific consumption interval. For consumable goods, merchants may need separate product-filtered flows and delays. The input data also needs enough order history for predictions to be available.

What needs special care when moving SMS subscribers?⌄

Preserve evidence of SMS-specific permission instead of assuming email consent transfers to texting. Country, number type and registration requirements can differ between providers. Check whether the new platform accepts the original consent records and supports the destinations where messages will be sent before activating campaigns.

Written by SEM Solutions Editorial Team

Last updated October 9, 2026

Last updated: October 9, 2026