What Is Constant Contact?
Constant Contact is a web-based email marketing service for small businesses, with iOS and Android apps. Campaigns are built in a drag-and-drop editor from ready-made templates, and sign-up forms, pop-ups and landing pages collect new contacts. Plans are Lite, Standard and Premium: Lite is a single-user plan with simple email, social and event tools, Standard adds more users and automation templates, and Premium adds custom automation paths, custom segmentation, SEO tools, ads and dynamic content for ecommerce. The event tool handles in-person or virtual events with free or paid tickets, promo codes and add-on items, takes payment through PayPal or Stripe, and creates an event landing page automatically. Connecting a Shopify store syncs customers into activity-based segments, adds a Product block to emails, enables abandoned-cart reminders and reports revenue tied to sends. SMS is included on Premium and sold as an add-on for other plans, and an AI Content Generator drafts copy.
Best for: Small businesses that send regular newsletters and also need event registration or simple Shopify email automations.
Constant Contact's Lite plan includes one user and a limited automation template allowance; Standard increases team seats and provides more segmentation and scheduled-message options. Sending allowances scale with contact tier, so the entry price is not a fixed cost for every list size. SMS availability and additional sending charges also depend on the account configuration.
