Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Top-rated in Newsletter Software#1 of 14 in Newsletter Software by Overall Score
Mailchimp is a web-based email marketing platform with iOS and Android apps. Its drag-and-drop Email Builder, template library, Content Studio for creative assets and generative AI copy tools cover campaign creation, while A/B testing, multivariate testing on higher plans and Send Time Optimization guide when and what to send. Audience data lives in a marketing CRM with tags, customer profiles, behavioral targeting, predictive segmentation, surveys, and sign-up and popup forms. Marketing Automation Flows build triggered sequences, and landing pages, SMS and MMS add-ons and retargeting ads extend campaigns beyond the inbox. Mailchimp Transactional, an add-on for order confirmations and password resets, sends through an API or SMTP and is available on Standard and Premium. Plans are Free, Essentials, Standard and Premium, with limits tied to contact count, seats, audiences and monthly sends. Mailchimp lists more than 300 integrations, including Shopify, WordPress, Canva, Salesforce and Meta.
Mailchimp separates its core marketing product from Mailchimp Transactional, so application-generated receipts or password emails require a distinct transactional service and compatible paid marketing plan. For marketing campaigns, the Customer Journey Builder, audience segmentation, templates, and testing tools provide a broader workflow than a developer-only email API.
Calculated from facts we verified on Mailchimp's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 88 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
Computed from Ahrefs + Semrush data about Mailchimp's own website. Not an assessment of the product itself. How this works →
Market Strength
90
Where it stands today
Momentum
48 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 42 tracked Email Marketing tools. Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Free | Free | Free |
| Essentials | $13 | Not listed |
| Standard | $20 | Not listed |
| Premium | $350 | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Mailchimp's website before purchasing.
Shopify, WordPress, Canva, Salesforce, Meta
Live chat, Email, Help center, Phone
Why choose it: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Strengths
Limitations
Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Strengths
Limitations
Why choose it: Small businesses that send regular newsletters and also need event registration or simple Shopify email automations.
Strengths
Limitations
Why choose it: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Why choose it: Small businesses and creators that want email, list growth, and simple selling tools together.
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Yes, Mailchimp offers both a free plan and a free trial of its paid tiers.
Mailchimp starts at $13/mo (varies by contacts) on its Essentials plan. Pricing was last checked October 12, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Brevo (formerly Sendinblue), ActiveCampaign, Constant Contact, GetResponse and AWeber. The Alternatives section on this page shows what each one is best at and its starting price.
