Kit (formerly ConvertKit) vs Mailchimp: Monetizing a Newsletter

The free Newsletter plan includes one email sequence and one basic Visual Automation. Subscribers can enter when they join a form, get tagged, change a custom field or buy something, and the automation can add them to the sequence, change tags, set fields or wait. Creator and Pro add unlimited sequences and automations, event and condition steps, Rules and third-party apps.

Kit Commerce has no monthly charge of its own; Kit takes a percentage plus a fixed fee on each transaction. Stripe is the only processor, and setup creates a new Stripe account even if you already have one. Payouts run weekly on Fridays, and Kit collects VAT but not US sales tax.

Yes. Mailchimp's help center says non-subscribed contacts are included in your contact total and count toward your monthly contact limit. Archiving them lowers that total, which can let you move to a smaller tier. Kit sizes its paid plans by subscriber count, so list cleanup matters for cost on both platforms.

Kit's Creator plan includes two team members and Pro removes the cap. Mailchimp ties seats to the tier: Essentials allows three users, Standard allows five and Premium has no limit, so a growing team may need to change plans on either platform to add colleagues.