Newsletter platform with drag-and-drop campaigns, forms, landing pages and basic automations.
#13 of 14 in Newsletter Software by Overall Score
EmailOctopus is an email marketing service for newsletters, subscriber collection and automated email sequences. Marketers can build campaigns with drag-and-drop or HTML editors, create embedded forms and landing pages, segment contacts and set up automated welcome or nurture flows. The platform also provides campaign reporting and an API for managing lists and subscriber data from other applications.
EmailOctopus provides hosted email sending with an emphasis on simple campaigns and subscriber lists; its automation tools cover common follow-ups instead of a deeply customized sales process. Publishers can embed forms or use landing pages to gather opt-ins. List hygiene still matters because import permissions and undeliverable addresses affect delivery regardless of plan size.
Calculated from facts we verified on EmailOctopus's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 60 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
Computed from Ahrefs + Semrush data about EmailOctopus's own website. Not an assessment of the product itself. How this works →
Market Strength
39
Where it stands today
Momentum
77 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 42 tracked Email Marketing tools. Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter | Free | Free |
| Pro | $10 | $9 |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on EmailOctopus' website before purchasing.
Zapier, WordPress, Shopify, Typeform, Gravity Forms
Email, Help center
Why choose it: Creators, small businesses, and lean marketing teams that need straightforward email campaigns, automations, signup pages, and audience growth tools.
Why choose it: Small businesses and ecommerce teams that want email, SMS and behavioral automation in a single web app.
Why choose it: Small businesses and creators that want email, list growth, and simple selling tools together.
Why choose it: Small businesses and nonprofits that need email campaigns, visual automation and lead-capture pages.
Open-source publishing platform with newsletters, memberships, subscriptions, analytics, and extensible APIs.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Small-business email marketing with event ticketing, SMS and Shopify automations.
Newsletter and publishing network with paid subscriptions, podcasts, video, Notes and subscriber chat.
Email platform combining campaign design, transactional sending and automation.
Yes, EmailOctopus offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.
EmailOctopus starts at $9/mo (annual billing) on its Pro plan. Pricing was last checked October 7, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include MailerLite, Sender, AWeber and Benchmark Email. The Alternatives section on this page shows what each one is best at and its starting price.
