MailerLite: Pricing, Plans & Features

Email marketing platform with newsletters, automation and landing pages.

Overall Score75/100

4.4Editor Rating

Market Signal 65

#3 of 14 in Newsletter Software by Overall Score

What Is MailerLite?

MailerLite provides drag-and-drop email creation, subscriber management, automation workflows, landing pages, websites, signup forms, popups, and tools for selling digital products and subscriptions. Its integrations connect ecommerce, CRM, form, and automation systems, while campaign tools support segmentation, personalization, A/B testing, and transactional email through the separate MailerSend service.

Best for: Creators, small businesses, and lean marketing teams that need straightforward email campaigns, automations, signup pages, and audience growth tools.

MailerLite automations can start from subscriber, date, form, click, or ecommerce events, then branch with delays, conditions, A/B splits, webhooks, and email actions. Alongside campaigns, it supports landing pages, forms, paid newsletters, and digital-product sales, giving smaller publishers a compact content-to-email funnel without requiring a separate automation platform.

4.4

out of 5

Editor Rating

Calculated from facts we verified on MailerLite's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 75 that orders our lists.

Pricing transparency4.8
Entry cost5.0
Free access5.0
Platforms & API3.5
Support3.0
Integrations4.5
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about MailerLite's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

47 Stable →

Where it’s heading

Data Confidence

Medium

How much to trust it

Traffic Strength
73
Search Visibility
62
Authority
71
Brand & Market Presence
81

Tick mark = category average.

Compared with 42 tracked Email Marketing tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

Small businesses building newsletters and automated funnels
Creators selling digital products or paid newsletters

Who Should Avoid It?

Teams needing a dedicated sales CRM with pipeline management

Use Cases

Building welcome email sequences
Sending newsletters
Recovering abandoned carts
Selling digital products by email

MailerLite Features

Drag-and-drop email editor
Email automation workflows
Landing page builder
Website builder
Signup forms and popups
Digital product selling

MailerLite Pricing

Plan	Monthly	Annual (mo)
Free	Free	Free
Comfort	$12	$10.80
Power	$25	$22.50
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on MailerLite's website before purchasing.

MailerLite Integrations

Shopify, WooCommerce, Stripe, WordPress, Zapier, Make, Canva, Squarespace

Customer Support

Email, Help center

MailerLite at a Glance

Built for: Solo, Small Business, Enterprise
Platforms: Web, API, iOS
Languages: English, Spanish, Polish

MailerLite Alternatives

Sort by

HubSpot

Overall Score89/100

4.9Editor Rating

Market Signal 80

From $7 per user/mo (annual billing)Free plan

Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Strengths

• The free CRM supports two users and 1,000 contacts with no expiration date.
• All hubs share one contact database, so every team sees the same history.

Limitations

• The full workflow builder requires a Professional or Enterprise edition.
• Sequences need Sales Hub or Service Hub Professional plus an assigned seat.

Read Review Visit Site

Brevo (formerly Sendinblue)

Overall Score78/100

4.5Editor Rating

Market Signal 68

From $9/moFree plan

Why choose it: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.

Strengths

• The free plan has no time limit and sends up to 300 emails a day.
• One API handles transactional email, SMS and WhatsApp, with webhooks for events.

Limitations

• Marketing automation workflows start at the Standard plan.
• SMS credits are sold separately from the email plans.

Read Review Visit Site

ActiveCampaign

Overall Score74/100

4.1Editor Rating

Market Signal 70

From $20/mo (annual billing; rises with contacts)Free trial

Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

Strengths

• The automation builder branches contacts with split and conditional actions based on behavior.
• Site and event tracking lets website activity trigger automations and build segments.

Limitations

• Starter and Plus include one user; Pro includes three and Enterprise five.
• Lead scoring requires the Pipelines add-on on every plan.

Read Review Visit Site

GetResponse

Overall Score67/100

3.9Editor Rating

Market Signal 62

From $15.58/mo (annual billing)Free trial

Why choose it: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.

Read Review Visit Site

AWeber

Overall Score63/100

3.9Editor Rating

Market Signal 53

From $12.50/mo (annual billing), 0-500 subscribersFree trial

Why choose it: Small businesses and creators that want email, list growth, and simple selling tools together.

Read Review Visit Site

More tools like MailerLite

Constant Contact
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Substack
Newsletter and publishing network with paid subscriptions, podcasts, video, Notes and subscriber chat.
Mailjet
Email platform combining campaign design, transactional sending and automation.
beehiiv
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Kit (formerly ConvertKit)
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Flodesk
Design-led email marketing with forms, automated workflows and native digital-product checkout.

Frequently Asked Questions

Does MailerLite have a free trial or free plan?⌄

Yes, MailerLite offers both a free plan and a free trial of its paid tiers.

How much does MailerLite cost?⌄

MailerLite starts at $10.80/mo (varies by subscribers; annual billing) on its Comfort plan. Pricing was last checked October 12, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to MailerLite?⌄

Commonly considered alternatives include HubSpot, Brevo (formerly Sendinblue), ActiveCampaign, GetResponse and AWeber. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: October 12, 2026